Manager, Marketing (Flatiron)
Macmillan Publishers
New York City, NY (Remote)
$70K/yr - $75K/yrIn-houseManager5+ years exp.
2 hrs ago
MARKETER ( Skilled Nursing Facility )
Inglewood, CA (Unknown)
Salary Not AvailableMid Level1+ years expFull time
Posted 2 months ago
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Job Summary
Own the market development and referral-network strategy for facility services, aligning partnerships, census tactics, and community engagement with the regional sales plan.
- Grow referral pipelines and optimize admissions across multiple channels.
- Coordinate with health partners and community organizations to build a positive local image and steady word-of-mouth referrals.
- Assess marketing tactics for cost-effectiveness and adjust strategies within budget to protect market share.
Job Description
- Creates and maintains effective markets for facility services by developing and sustaining referral relationships.
- Participates in weekly sales team meetings, reporting regularly on referral development and progress on targets.
- Develops strategies to maximize admissions of residents in accordance with facility and regional sales plan.
- Evaluates effectiveness and cost benefit of marketing tactics. Makes recommendations to alter strategies.
- Reviews census management practice guidelines, analyzes trends, and takes action to avert deterioration of market share.
- Develops marketing tools for facility or district within budgetary constraints.
- Responsible for relationship development and management of health partners and organizations; sources new business.
- Anticipates and eliminates potential conflicts between internal teams and health partners and/or families/residents.
- Coordinates external marketing of facilities within the community through health providers and organizations.
- Markets the facility’s services to the managed care industry.
- Bachelor’s degree in marketing or a related field is preferred.
- ne to three (1-3) years experience in health care, long-term care industry, or insurance sales/marketing.
- ne (1) year experience with proposal development process.
- Strong technical writing skills.
- Public relations experience preferred.
- Familiar with medical terminology.
- Superior presentation skills – both one-on-one and group.
- Proficient in Microsoft Office products (Word, Excel, PowerPoint).
Inglewood Healthcare Center
Inglewood Healthcare Center is a company based out of Inglewood, California, United States.
Traffic Signals
Monthly Visitors
515
Traffic Source Mix
Search
26.9%
Direct
55%
Referral
5.5%
Social
11.8%
Paid
0.7%
Headcount Trend
Current headcount: ~3
