Responsibilities focus on turning industry insight into strategic guidance that writers can act on, with ownership of buyer profiling and local context to shape campaigns.

• Investigate assigned industries to uncover key insights, trends, and competitive dynamics
• Identify major customer pain points, including internal challenges, marketing frustrations, and how businesses experience working with marketing agencies
• Document best practices, target customer profiles, and sensitivity considerations unique to each industry
• Surface keyword opportunities, ideal marketing channels, and strategic options including local market factors
• Build and deepen buyer personas using sources such as the U.S. Census Bureau (ACS), Pew Research Center, and industry publications
• Research demographic makeup, average budgets, income ranges, and psychographic drivers for key customer segments
• Translate raw data into clear, actionable insights that writers and strategists can apply immediately
• Research neighborhoods, landmarks, and local identifiers that strengthen local SEO targeting for client campaigns
• Conduct seasonal and storm-related research to inform timely content and campaign strategies
• Research best practices for agency deliverables including case studies, press releases, and blog content