Responsibilities

• Targeted recruitment of active ambassadors in regional markets
• Planning and execution of promotional events in the market (club takeovers, social hours, meetups, workout classes, etc.)
• Curating a lineup of the most popular local and regional DJs to perform at the Silent Disco stage and promotional events in the market
• Organizing reliable street teams for flyering relevant events
• Assisting the college promotions coordinator in making connections with key people on regional campuses (Greek life, student organizations, groups of friends, etc.)
• Weekly research into locally relevant events to send street teaming reps
• Create lasting relationships with relevant local businesses, promotional partners, and event venues that will help promote the festival (hang posters/flyers in their storefronts, run ticket giveaways for their email lists, etc.)
• Report to management weekly on all promotional initiatives, events, and efforts across the market
• Planning of various promotional events and activations in the market the week of the festival
• Manage Breakaway Market IG Account; supporting internal social team posting marketing campaigns, recapping events in real-time, community management, etc.

Requirements

• Conducting yourself in a professional manner at all times. This includes in-market events not associated with Breakaway. You will be the face of the company in these local markets and need to conduct yourself as such
• Regular travel to surrounding markets for relevant events, recruiting, and to increase overall brand presence
• Market manager will be required to be on site the week of the festival, as seen fit by Promotions Manager
• Lineup drop party planned in the festival market and announced 2 weeks prior to the event
• Minimum of 3 pre-parties/road to breakaway events in the month following lineup release
• Recruit 5 new active ambassadors per week, should not just be from the immediate festival market city but also the surrounding areas
• Outreach to 3 new potential regional business affiliates per week
• Assist the marketing team in creating 2 social posts per month on the localized Instagram page
• Minimum of 1 street team activation per week