MarCom Director - Performance Marketing at Utah Valley University | Orem, UT | $77K/yr – $92K/yr

Utah Valley University

MarCom Director - Performance Marketing

Orem, UT (On-site)

$77K/yr – $92K/yrDirector/ExecutiveFull time

Posted 6 weeks ago

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Job Summary

Own brand-led performance marketing and content amplification across YouTube, Meta, LinkedIn, Google, and programmatic channels with a focus on top-funnel storytelling and video quality.

Performance & Brand Strategy: steer media mix, targeting, and creative rotation to support brand moments and seasonal campaigns.
Content Strategy & Paid Media Integration: connect Studios and Editorial with paid amplification to shape video deployment and distribution without owning assets.
Performance Analytics & Strategic Insights: translate impressions, reach, watch time, and engagement into actionable optimization and leadership-ready insights.

Job Description

Performance Marketing & Brand Strategy: Leads full-funnel performance marketing strategy with a primary emphasis on top-of-funnel brand storytelling and awareness. Sets strategic direction for paid campaigns that elevate the institutional narrative, differentiate the institution, and expand reach. Ensures paid media supports core brand moments, priorities, and seasonal storytelling efforts across platforms. Provides strategic guidance on media mix, audience targeting, testing approaches, and platform optimization strategies that strengthen brand impact. Oversees performance across platforms, including YouTube, Meta, LinkedIn, Google, and programmatic channels, with a strong emphasis on video delivery. Approves strategic changes related to targeting, bidding, and creative rotation based on performance insights. Leads planning and evaluation of traditional media within integrated brand campaigns. Ensures consistent storytelling and measurement frameworks across digital and traditional efforts. Reviews post-buy insights and contributes strategic recommendations.
Content Strategy, Storytelling & Paid Media Integration: Leads weekly content strategy meetings, aligning paid media insights with Studios, Editorial, and brand teams to inform upcoming storytelling priorities. Serves as the strategic owner of how video and content are deployed within paid media, with a focus on brand reach, engagement, and quality. Partners with the Studios team to shape video content strategy, including narrative approach, audience alignment, distribution intent, and performance criteria. Collaborates with Editorial leadership to align feature content and storytelling themes with paid amplification strategies. Translates performance insights into clear guidance for future content planning. Ensures consistency and alignment between organic storytelling efforts and paid amplification tactics. Acts as the connective tissue between content creation teams and performance marketing objectives, without owning execution. Influences what content is created and how it is strategically distributed, without directly producing creative assets or editorial content.
Performance Analytics & Strategic Insights: Leads high-level analysis of campaign and content performance, with an emphasis on impressions, reach, watch time, engagement signals, and creative quality metrics. Partners with the Performance Marketing Manager to develop dashboards, campaign recaps, and executive-ready insights. Evaluates ad quality, platform signals, and storytelling effectiveness rather than only conversion metrics. Elevates performance conversations from reporting to strategic insight and optimization recommendations.
Cross-Functional Collaboration & Strategic Alignment: Maintains strong partnership with Enrollment Management while balancing enrollment impact with longer-term brand objectives. Collaborates with creative, brand, analytics, Studios, and Editorial teams to ensure alignment between storytelling and paid media strategy. Facilitates alignment between University Marketing leadership, academic stakeholders, and content teams on campaign goals and priorities. Serves as a strategic advisor on how content decisions impact paid performance and vice versa.
Team Leadership, Vendor Management & Operational Support: Directly manages and mentors the Performance Marketing Manager. Collaborates with external agencies and vendors as needed. Ensures effective use of analytics, ad platforms, and reporting tools to support strategic decision-making.

Utah Valley University

Utah Valley University (UVU) is an integrated university and community college that educates every student for success in work and life through excellence in engaged teaching, services, and scholarship. Home to approximately 41,000 students, UVU is the largest public university in Utah and offers certificates through master’s degrees. Learn more at uvu.edu/aboutCommunity Guidelineshttps://www.uvu.edu/marketing/services/social-media/

Founded in 1941

Orem, Utah, USA

6.3K employees (422 in marketing)

uvu.edu