Responsibilities

• Plan and execute both online and in-person marketing events and campaigns to generate high-quality leads and maintain a healthy sales pipeline.
• Manage and implement cross-platform assets and campaigns.
• Monitor leads and enrollments across all marketing channels (including events, PR, WeChat, Facebook, content, emails, SEO, and more), with weekly/monthly progress reporting and analysis of customer behavior and user experience.
• Support the coordination of specific outreach tactics, including expos, seminars, webinars, school talks, and related event logistics.

Requirements

• Native or Proficient in Mandarin
• Proficient in English - Spoken/Written
• Excellent communication and organizational skills
• Professionalism, Time and Stress Management, Confidence, Positive attitude (patience, empathy), Willingness to learn and go the extra mile
• Experience in Chinese Marketing platforms and channels.
• Experience In Graphic Design, Copywriting, And Video Editing (Required).
• Experience in Xiaohongshu (RED) marketing campaigns is a plus.
• Experience in the education sector — for example, the high school or higher education space(s) (preferred but not mandatory)
• Background in college consulting or similarly parent focused roles (preferred but not mandatory)

Preferred

• Background in college consulting or similarly parent focused roles (preferred but not mandatory)
• Experience in the education sector — for example, the high school or higher education space(s) (preferred but not mandatory)