Company overview

Crimson supports students from around the world to become world-class leaders. What started 10 years ago as an admissions consultancy helping Kiwi students get into the world’s top colleges has turned into an ecosystem of online education products that allow students around the world to accelerate their studies from pre-primary to postgraduate. Through rapid innovations in product and tech, we have scaled our impact and supercharged the education careers of over 100,000 students from more than 60 countries.Services include in-depth US, UK, EU and Australian university admissions support, Australia and New Zealand medical school admissions support, local curriculum tutoring, and extracurricular mentoring.Visit the Crimson Education website to learn more about our network, our edtech platforms and free resources for families.
Founded in 2013
Auckland, Auckland, NZL
1.8K employees (219 in marketing)
80% recommend to a friend
72% positive business outlook

Salaries

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People

Marketing team tenure

Median tenure

1 years

Across 1 marketing employees

Headcount trend

Company growth over the last 12 months

Headcount +14.3% year over year

Funding

Total funding

$154M

Last raise

$25M

Series Unknown, 1 years ago

Funding history

Nov 2024

Venture Round Crimson Education · $25M

Jul 2024

Series D Crimson Education · $39.9M

Oct 2022

Venture Round Crimson Education · $19M

Sep 2021

Venture Round Crimson Education · $10M

Oct 2020

Grant Crimson Education · $11.3K

Oct 2019

Series C Crimson Education · $20M

Audience

Monthly website visitors
1.4M
Month over month+19.6%
Quarter over quarter+25.4%
Top sourceDirect (47.9%)
Ad budget per month$43.3K
Average search rank40
Traffic source mix
Direct
47.9%
Search
46.3%
Referral
3.6%
Social
1.4%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

61.3K

12-mo growth

+52.3%

Monthly growth

+8.8%

News

Links