Managing Strategist, Email & SMS

District of Columbia, USA (Hybrid)

$80K/yr – $86K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the donor engagement content engine across email and mobile, turning data into optimized grassroots fundraising and a seamless donor experience while leading a small team and coordinating with partners.

  • Plan and draft outbound content calendars for email and mobile aligned to strategy.
  • Analyze donor behavior and campaign metrics to optimize fundraising campaigns and flow.
  • Collaborate with marketing, development, and vendors to embed insights into content and strategy while overseeing delivery and reporting.

Job Description

Responsibilities

  • Plans, drafts, and develops comprehensive outbound content calendars for the DLCC’s email and mobile programs, in alignment with organizational and departmental strategies.
  • Designs and implements long-term content, audience segmentation, and optimization plans in consultation with the Deputy Director.
  • Analyze donor behavior and campaign metrics to inform and optimize grassroots fundraising strategies.
  • Monitor grassroots donor progression through the fundraising cycle, identifying bottlenecks and opportunities to advance donors through the pipeline.
  • Collaborate with marketing, development, and external vendors to integrate data insights into fundraising content and strategies.
  • Provide data-informed feedback and recommendations to the Deputy Director and Senior Director on email, mobile, acquisition, and reactivation strategies.
  • Executes email, mobile, acquisition, and reactivation strategies.
  • Monitors email deliverability metrics and executes list hygiene efforts across the DLCC’s platforms, troubleshooting with the Deputy Director and Senior Director when necessary.
  • Collects and provides feedback on the quality and functionality of DLCC’s digital fundraising technology platforms, including the organization’s deliverability tools, CRM, CMS, and contribution platforms.
  • Troubleshoot technology platforms with the online team, as needed, and appropriately escalate

Requirements

  • At least four years of relevant online fundraising experience at a political committee, agency, campaign, or similar organization.
  • Excellent writing skills as well as strong written, verbal, and interpersonal communication skills.
  • A strong interest in data-driven marketing and communications. Exceptional attention to detail.
  • Experience working with CRM technology, including but not limited to Action Network, ActBlue, Switchboard, and NGP.
  • Strong proficiency in HTML/CSS, liquid personalization, and experience in troubleshooting email builds with success.
  • Foundational understanding of email deliverability, performance metrics, and acquisition.
  • Project or people management experience is required.
  • Strong attention to consistency, detail, and a commitment to providing a top-tier donor experience.
  • The ability to identify opportunities and execute with accuracy in rapid response situations.

Benefits

  • Unlimited paid time off, including time off for all Federal holidays, including the week between Christmas and New Year, and sick days.
  • Fully paid health/vision/dental insurance for the employee + spouse/partner + dependents.
  • Up to 6% retirement employer contribution.
  • Monthly use-it-or-lose-it $100 transit benefit for employees located in the DC region.
  • Employer contribution of $500 to employee’s Flexible Spending Account, and opportunity to withhold pre-tax income for Dependent Care Account.
  • Up to $5,000 employer-paid Health Reimbursement Account for IVF-related costs or Adoption Assistance, and up to $2,500 for employer-paid Health Reimbursement Account for out-of-pocket dental and orthodontic expenses.
  • Monthly $100 student loan payment benefit.
  • Monthly $100 mobile phone reimbursement, and more.
Democratic Legislative Campaign Committee logo

Democratic Legislative Campaign Committee

The Democratic Legislative Campaign Committee is the sole organization dedicated to electing Democrats to statehouses.

Founded in 1994
Washington, District of Columbia, USA
61 employees (10 in marketing)

Traffic Signals

Monthly Visitors
38.3K
Monthly Google Ads Budget
$511
Traffic Source Mix
Search
40.4%
Direct
52.4%
Referral
4.1%
Social
1.9%
Paid
1.1%

Headcount Trend

Current headcount: ~61

Marketing Team

Marketing Team Size
9 (15% of company)

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