Responsibilities

• Vision 2030 Alignment: Partner with the CMCO to evolve and execute KIPP NYC’s core narrative, aligning marketing efforts with long-term strategic growth.
• Brand Governance: Oversee regional brand stewardship, ensuring all materials across schools and channels adhere to KIPP brand standards while maintaining a signature, NYC-specific visual language.
• Digital Evolution: Manage the transition and ongoing evolution of the KIPP NYC website, ensuring it serves as a high-performing conversion tool for families and staff.
• Full-Funnel Campaign Leadership: Lead the execution of the annual 12-month integrated marketing plan, focusing on Student Recruitment (Oct–June) and Staff Recruitment (Feb-June).
• Agency Management: Manage relationships with external NYC-based creative and media-buying agencies, ensuring media spend is optimized for ROI across, but not limited to, paid search, social, programmatic, and OOH.
• Content Strategy: Develop and oversee content through every stage of the funnel, including digital video, storytelling assets, and field marketing collateral.
• Public Relations: Direct regional PR efforts and media relationship management to elevate KIPP NYC’s thought leadership and visibility.
• Crisis Management: Support rapid-response regional crisis communication strategies for both internal and external stakeholders to mitigate reputational risk.
• Regional Communications: Manage regional family communications and streamline organizational updates to enhance leadership visibility and staff engagement.
• Team Development: Manage and develop the Marketing & Communications team, currently consisting of a Marketing Director and a Senior Associate, with potential for future capacity expansion.