Manager, Web Marketing + UX

Seattle, WA (Hybrid)

$72K/yr – $82K/yrManagerFull time

Posted 5 weeks ago

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Job Summary

Own the MOPOP.org web experience by leading UX research, IA, SEO, and CMS-driven content; align with marketing, curatorial, and education teams; build a data-driven, accessible site with a strong conversion and event commerce focus.

  • Own the end-to-end site experience including IA, UX research, and accessibility to boost engagement and conversions.
  • Lead SEO, on-page optimization, and technical SEO to grow organic visibility and qualified traffic.
  • Own A/B testing program, experimentation governance, and data-driven prioritization.

Job Description

Own the MOPOP.org web experience by leading UX research, IA, SEO, and CMS-driven content; align with marketing, curatorial, and education teams; build a data-driven, accessible site with a strong conversion and event commerce focus.

  • Develop and execute a comprehensive web strategy aligned to organizational goals;
  • maintain a quarterly roadmap and prioritization framework to guide team efforts and stakeholder expectations.
  • Define and track KPIs/OKRs for site performance including conversion rate, engagement, traffic, and promotional uptake; publish regular readouts and action plans to inform decision-making.
  • Work cross-functionally with Marketing, Curatorial, Advancement, Programs, and Education teams to prioritize content creation, featured products, and partner placements.
  • Experience managing and optimizing content within modern Content Management Systems (CMS), such as Webflow, including page creation, content organization, SEO best practices, responsive design, and ongoing website maintenance.
  • Experience working with digital platforms and integrations, including CMS platforms, CRM systems, analytics tools that support seamless user experiences and data-driven decision-making
  • Own and continuously improve the design and optimization of MOPOP's website and digital customer experience to be high quality, accessible, and aligned to customer needs
  • Plan and facilitate UX research initiatives including focus groups and user surveys; synthesize findings into clear, actionable reports and share insights with Marketing and cross-functional stakeholders
  • Use qualitative and quantitative research findings to inform site improvements, content decisions, and prioritization of UX enhancements
  • Author and edit HTML, CSS, and JavaScript as needed to achieve design and experience goals

Marketing Team

Marketing Roles Posted (Last 30 Days)
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