Responsibilities

• Develop and execute comprehensive video media strategies for Linear TV, OTT, digital video and audio channels to drive brand awareness, customer acquisition, and retention.
• Collaborate closely with internal stakeholders, including the Growth, Brand, Creative and Analytics teams, to align video and audio media strategies with overall marketing objectives.
• Stay ahead of industry trends and incorporate innovative approaches to video media planning and buying.
• Lead and manage the relationship with our media buying agency to ensure seamless execution of campaigns across Linear TV, OTT, digital video, and audio platforms.
• Provide clear direction and feedback to the agency on strategic priorities, campaign performance, and areas for improvement.
• Monitor agency performance, holding them accountable for achieving agreed-upon KPIs and media performance goals.
• Oversee the planning, negotiation, and execution of media buys, ensuring optimal reach and frequency for target audiences.
• Utilize data-driven insights to optimize video media campaigns, including adjusting creative rotations, audience targeting, and placement strategies.
• Conduct in-depth analyses of media performance, providing actionable recommendations for continuous improvement and testing new approaches.
• Manage and track day-to-day media spend, holding agency accountable to forecast.

Requirements

• 5-7 years of experience in video media buying and strategy, with a strong emphasis on Linear TV, OTT, digital video and audio in a direct-to-consumer environment.
• Proven experience managing external media buying agencies, including strategy development, campaign execution, and performance optimization.
• Familiarity with media and audio buying platforms, analytics tools, and digital marketing technologies.
• Strong understanding of video and audio media attribution, measurement, and testing methodologies, including multi-touch attribution and media mix modeling.
• Able to connect media buys to both immediate direct response and long-term brand building impact.
• Demonstrated expertise in planning and optimizing video media campaigns to achieve specific business objectives, with a track record of driving growth and ROI.
• Able to glean quantitative insights from large amounts of data. Proficient in Excel.
• Strong project management skills, with exceptional attention to detail, to effectively manage multiple projects simultaneously and meet tight deadlines.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and present complex information to partners and senior leadership.
• Strong sense of ownership of your work and its outcomes, with a thorough understanding of the business that informs how you prioritize, problem-solve and lead

Preferred

• Advanced degree preferred

Benefits

• health insurance coverage
• life insurance
• disability insurance
• a generous 401K employer matching program
• paid holidays
• paid time off (PTO)