Manager, U.S. Paid Media

Stamford, CT (Hybrid)

$132K/yr – $165K/yrManager10+ years expFull time

Posted 4 months ago

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Job Summary

Drive senior paid media leadership across multiple channels to plan, execute, and optimize campaigns with cross-functional teams.

  • Own multi-channel paid media strategy and day-to-day operations across search, social, display, and emerging channels.
  • Must-have: 10+ years in marketing/advertising with paid media management in an agency or large in-house org.
  • Standout: Cross-functional collaboration with creative, analytics, and agencies to drive integrated campaigns and ROI.

Job Description

Responsibilities

  • Along with our paid media agency, lead the develop and execute comprehensive paid media strategies across search, display, social, video, print. and emerging digital channels.
  • Manage day-to-day operations of paid media campaigns, including budget allocation, audience targeting, creative testing, and bid management.
  • Monitor, analyze, and report on campaign performance metrics, providing actionable insights to improve ROI and meet KPIs.
  • Collaborate with cross-functional teams, internally and externally, including communications, creative, analytics, and external agencies, to create integrated campaigns and align content strategies.
  • Identify and evaluate new paid media opportunities and technologies that support business growth; present new platforms or tools that enhance visibility and better achieve goals.
  • Integrate and develop opportunities to refine audience segmentation, personalization, and real-time adjustments using AI.
  • Stay current with industry trends, platform updates, and best practices to ensure campaigns leverage the latest innovations and opportunities.
  • Oversee the preparation of campaign briefs, timelines, and reporting dashboards for stakeholders.
  • Ensure compliance with brand guidelines and legal requirements in all paid media content.

Requirements

  • Bachelor’s degree
  • 10 years in marketing, advertising, or communications with significant experience managing paid media campaigns, preferably in an agency or large in-house environment.
  • Proficiency with advertising platforms such as Google Ads, Meta (Facebook/Instagram) Ads Manager, LinkedIn Ads, TikTok, and programmatic platforms.
  • Strong analytical skills, with experience using analytics and reporting tools (e.g., Google Analytics, Data Studio, Excel).
  • Excellent project management, organizational, and communication skills.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Strong attention to detail and problem-solving abilities.
  • Experience with A/B testing, conversion tracking, and attribution modeling is a plus.
  • Comfortable presenting in front of small and large groups.
  • Curious

Preferred

  • Certification in Google Ads, Meta Blueprint, or similar platforms.
  • Experience managing large-scale budgets and multi-channel campaigns.
  • Familiarity with data visualization tools and marketing automation platforms.
  • Knowledge of SEO, content marketing, and organic social media best practices.

Benefits

  • We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
  • We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
  • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
  • Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong.
  • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
  • Take pride in delivering our promise to society: To improve the lives of millions of smokers.
Philip Morris International U.S. logo

Philip Morris International U.S.

Philip Morris International’s U.S. businesses (PMI U.S.) are invested in America’s future. From building advanced manufacturing facilities to engaging deeply with civil society to promote progress within communities nationwide, the people of PMI U.S. are proud to be part of America’s continued growth and excellence. Via PMI’s global headquarters in Stamford, Connecticut, and other locations nationwide, we contribute leadership, jobs, investment, and innovation on U.S. soil. PMI’s U.S. affiliates employ more than 2,500 people—and we’re growing. PMI U.S. is on a mission to improve public health by providing the ~30 million legal-age Americans who still smoke with innovative, FDA-authorized alternatives that help them leave conventional cigarettes and other traditional tobacco products behind. We do so responsibly, with stringent policies in place to deter access by anyone under age 21.PMI U.S. works every day to be a good neighbor in the communities where we live, work, and conduct business. We’re committed to giving back in ways that benefit people and communities for the long term, with a focus on supporting military veterans and their families, economic empowerment, and disaster preparedness and relief. Our people are the heart of our success. We’re committed to supporting them in learning and developing new skills and ways of working. The growth of PMI U.S. employees fuels our business growth. As our business expands, it creates more opportunities for people to advance on their continuous learning journeys and in their careers. For more information about PMI U.S., please visit https://www.uspmi.com/."PMI U.S.", "We", "Our" and "Us" refer to Philip Morris International's U.S. family of businesses. References to "PMI" mean Philip Morris International Inc. and all its subsidiaries

Founded in 1985
Stamford, Connecticut, USA
562 employees (56 in marketing)

Traffic Signals

Monthly Visitors
31.8K
Traffic Source Mix
Search
17.7%
Direct
16.3%
Referral
21.3%
Social
9.1%
Paid
35.2%

Headcount Trend

Current headcount: ~580

Marketing Team

Marketing Team Size
56 (10% of company)
Median Career Experience
16 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
3