Responsibilities

• Be the subject matter expert on key data security product areas, understanding both technical and business implications.
• Collaborate with Product Management, Brand Marketing, Sales and Business Development to align on vision, strategic priorities, roadmap, use cases, market segmentation and success metrics.
• Drive competitive intelligence — conduct in-depth research on competitors, monitor industry and market trends, and make informed recommendations on positioning, and pricing
• Develop and maintain competitive intelligence assets including battlecards, competitor profiles, SWOT analyses, and win/loss insights
• Support Analyst Relations Strategy - Prepare briefings, respond to inquiries, and help shape market perception and narratives with key market analysts in collaboration with the Comms team.
• Contribute to Go-To-Market plans and product releases, managing cross-functional execution.
• Analyze data from product usage, campaigns, content engagement and market insights to optimize performance and ROI metrics
• Craft compelling product messaging frameworks to inform content development that engages a variety of personas across the customer experience journey
• Produce high-quality long and short form content, including: videos, blogs, thought leadership, case studies, customer PPTs, demos and website content, among others.
• Lead Customer Advocacy efforts - build and drive community engagement through forums, meet-ups, events, and relevant platforms

Requirements

• Bachelor’s Degree
• At least 5 years of product marketing experience in the B2B security, cloud, or SaaS industry.
• At least 5 years of experience executing GTM strategies and launching enterprise products.

Preferred

• 8+ years of experience marketing cybersecurity products like data protection, identity and access management (IAM), or cloud security solutions.
• Strong understanding of the competitive landscape within the data security market, including key players, their strengths and weaknesses, and emerging trends.
• 8+ years of experience identifying customer pain points and developing product positioning that addresses their security needs.

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.