Manager, Technical Product Marketing- Capital One Software (Remote)

Richmond, VA (Remote)

Salary Not AvailableManager5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own data security product positioning and competitive intelligence, aligning with cross functional teams to shape vision, roadmap and market messaging.

Own competitive intelligence assets and battlecards to inform pricing, GTM and messaging.
Lead cross functional go-to-market collaboration and product messaging across buyer personas and stages.
Drive customer advocacy, analyst relations and enablement with Sales and CS to improve engagement and win rates.

Job Description

Responsibilities

Be the subject matter expert on key data security product areas, understanding both technical and business implications.
Collaborate with Product Management, Brand Marketing, Sales and Business Development to align on vision, strategic priorities, roadmap, use cases, market segmentation and success metrics.
Drive competitive intelligence — conduct in-depth research on competitors, monitor industry and market trends, and make informed recommendations on positioning, and pricing
Develop and maintain competitive intelligence assets including battlecards, competitor profiles, SWOT analyses, and win/loss insights
Support Analyst Relations Strategy - Prepare briefings, respond to inquiries, and help shape market perception and narratives with key market analysts in collaboration with the Comms team.
Contribute to Go-To-Market plans and product releases, managing cross-functional execution.
Analyze data from product usage, campaigns, content engagement and market insights to optimize performance and ROI metrics
Craft compelling product messaging frameworks to inform content development that engages a variety of personas across the customer experience journey
Produce high-quality long and short form content, including: videos, blogs, thought leadership, case studies, customer PPTs, demos and website content, among others.
Lead Customer Advocacy efforts - build and drive community engagement through forums, meet-ups, events, and relevant platforms
Collaborate with Sales and Customer Success teams to support enablement efforts and improve customer engagement.

Requirements

Bachelor’s Degree
At least 5 years of product marketing experience in the B2B security, cloud, or SaaS industry.
At least 5 years of experience executing GTM strategies and launching enterprise products.

Nice to have

8+ years of experience marketing cybersecurity products like data protection, identity and access management (IAM), or cloud security solutions.
Strong understanding of the competitive landscape within the data security market, including key players, their strengths and weaknesses, and emerging trends.
8+ years of experience identifying customer pain points and developing product positioning that addresses their security needs.

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994

McLean, Va, US

62K employees (2,158 in marketing)

www.capitalone.com

67% recommend to a friend

80% CEO approval