Manager, Social Media at Hasbro | Boston, MA | $79K/yr – $119K/yr

Hasbro

Manager, Social Media

Boston, MA (Hybrid)

$79K/yr – $119K/yrManager4+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-brand social strategy with channel-specific voice, while driving big moments and ongoing content through collaboration with marketing, licensing and analytics teams.

Ownership: Brand social strategy and voice across 2–3 brands and 6+ platforms, plus editorial standards for community engagement.
Strategy & Innovation: Social-first moments, launches, and licensing activations with test-and-learn optimization.
Collaboration & Analytics: Cross-functional alignment, regional scaling, and performance measurement to inform content and investment.

Job Description

Own multi-brand social strategy and voice across platforms, balance always-on content with big moments, and drive cross-functional alignment from creative to analytics.

Social Innovation: monitor platform landscape, creator culture, and competitors, delivering test-and-learn opportunities.
Brand Channel Ownership: manage end-to-end social for 2–3 brands across Instagram, TikTok, Facebook, X/Twitter, YouTube, and emerging platforms.
Social Editorial: set tone, standards for engagement, and escalate conversations to nurture fan relationships.
Big Moment Strategy: architect social-first plans for launches, cultural moments, and licensing activations.
Always-on Content Production: contribute to calendars balancing storytelling, product messaging, and platform-native formats.
Global Collaboration: adapt influencer and social programs with regional teams.
Cross-functional Partnership: connect brand, marketing, licensing, entertainment, creative, and analytics to align social executions with business goals.
Retail & Social Commerce: integrate social features with creator content and coordinate with product, merchandising, and legal for alignment and measurement.
Mentorship: guide the Associate Social Media Manager and elevate creative and strategic judgment.
Analytics & Optimization: own brand performance reporting, surface insights, and sharpen strategy and investments.

Hasbro

3.4 Glassdoor

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.

Founded in 1923

Pawtucket, Rhode Island, USA

8K employees (2,353 in marketing)

www.hasbro.com

54% recommend to a friend

36% CEO approval