Responsibilities

• Act as a creative strategist — ideating engaging, hard-hitting content while overseeing an agency, freelancers and internal shoots.
• Ensure content is adapted appropriately for each platform (TikTok, Instagram, Facebook, YouTube, etc.) with a balance of brand voice and cultural fluency.
• Own the planning and execution of content shoots, including coordination with doctors, patients, and cross-functional teams to capture authentic stories.
• Build and maintain a content flywheel that ensures every shoot produces modular assets designed to work across social, web, email, paid media and more.
• Develop and manage a social content calendar that aligns with broader campaigns, brand moments and always-on initiatives across paid and organic.
• Develop analytics dashboard to measure KPIs, trends and insights to report out to leadership.
• Work closely with the Center of Excellence on proactive and reactive community engagement on responsive, authentic interactions with audiences.
• Gather and share insights from the community to help inform future content ideas and brand decisions.
• Ideate and help scale what the future of Aspen’s Brand Ambassador program could look like on our channels.
• Work closely with the Director of Social & Content Strategy to bring strategies to life through execution.

Requirements

• 4+ years of experience as a social media content creator or similar role in a consumer-facing brand.
• Strong portfolio of social content showcasing creativity, platform knowledge, and audience engagement.
• Hands-on experience managing social media platforms, agency partners and online communities.
• Strong organizational and project management skills with ability to juggle multiple priorities.
• Familiarity with analytics tools and ability to interpret performance data into actionable insights.
• Curiosity, adaptability, and a passion for digital culture and storytelling.
• Bachelor’s degree

Preferred

• Early people leadership or mentoring experience preferred (interns, freelancers, or dotted-line reports)

Benefits

• generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match