Manager, Social Media & Content Strategist

Chicago, IL (On-site)

$78K/yr – $100K/yrManager4+ years expFull time

Posted 5 months ago

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Job Summary

Drive social content creation and strategy for a consumer brand at scale, leading shoots, cross-functional collaboration, and analytics-based stories.

  • Own planning, shoots, and modular asset development across platforms.
  • Must-have: 4+ years creating social content for consumer brands.
  • Standout: Opportunity to shape Brand Ambassador strategy and cross-team collaboration.

Job Description

Responsibilities

  • Act as a creative strategist — ideating engaging, hard-hitting content while overseeing an agency, freelancers and internal shoots.
  • Ensure content is adapted appropriately for each platform (TikTok, Instagram, Facebook, YouTube, etc.) with a balance of brand voice and cultural fluency.
  • Own the planning and execution of content shoots, including coordination with doctors, patients, and cross-functional teams to capture authentic stories.
  • Build and maintain a content flywheel that ensures every shoot produces modular assets designed to work across social, web, email, paid media and more.
  • Develop and manage a social content calendar that aligns with broader campaigns, brand moments and always-on initiatives across paid and organic.
  • Develop analytics dashboard to measure KPIs, trends and insights to report out to leadership.
  • Work closely with the Center of Excellence on proactive and reactive community engagement on responsive, authentic interactions with audiences.
  • Gather and share insights from the community to help inform future content ideas and brand decisions.
  • Ideate and help scale what the future of Aspen’s Brand Ambassador program could look like on our channels.
  • Work closely with the Director of Social & Content Strategy to bring strategies to life through execution.

Requirements

  • 4+ years of experience as a social media content creator or similar role in a consumer-facing brand.
  • Strong portfolio of social content showcasing creativity, platform knowledge, and audience engagement.
  • Hands-on experience managing social media platforms, agency partners and online communities.
  • Early people leadership or mentoring experience preferred (interns, freelancers, or dotted-line reports).
  • Strong organizational and project management skills with ability to juggle multiple priorities.
  • Familiarity with analytics tools and ability to interpret performance data into actionable insights.
  • Curiosity, adaptability, and a passion for digital culture and storytelling.
  • Bachelor’s degree

Benefits

  • generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.
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Aspen Dental

3.1 Glassdoor

When you say “Yes” to Aspen Dental, you get a great career and so much more. From mentors invested in your success, to a support network that has your back, joining Aspen Dental can give you the career you never imagined and the financial well-being to live the life you always wanted. When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up withtheir dental health—affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 20 years later, we’ve launched more than 900 Aspen Dental locations—by doing so, I’m proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.Aspen Dental now joins a new portfolio of businesses with TAG - The Aspen Group as their parent business support company for our suite of healthcare brands.ABOUT TAG - THE ASPEN GROUPTAG was built on the simple idea of bringing better healthcare to more people. TAG and the independent healthcare practices it supports operate more than 1,100 locations in 45 states through its four healthcare support companies: Aspen Dental®, ClearChoice®, WellNow® and ChapterSM. Combined, the companies serve more than 30,000 patients a day and more than 8 million patients each year. TAG is headquartered at 800 W. Fulton Market in Chicago.

Founded in 1998
Chicago, Illinois, USA
8.9K employees (57 in marketing)
44% recommend to a friend
59% CEO approval

Headcount Trend

Current headcount: ~9K

Marketing Team

Marketing Team Size
23 (0% of company)
Median Career Experience
9 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
2

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