Responsibilities

• Develop influencer strategies and creator-led programs for healthcare and pharmaceutical brands, integrating organic, paid, and earned tactics supported by data-driven insights
• Serve as an influencer and creator strategy lead across client accounts, developing recommendations that align to audience behavior, campaign objectives, platform best practices, and brand goals
• Lead influencer campaign planning and execution, including creator identification, issues vetting, briefing, contracting support, content development, approvals, posting coordination, and performance reporting
• Guide the development of branded and unbranded influencer-first content, including creator briefs, messaging guidance, platform-native concepts, content guardrails, and recommendations tailored to audience behavior and channel best practices
• Bring an understanding of the regulatory landscape to create compliant, yet innovative, content
• Partner with account leads, creative, paid media, analytics, social strategy, and healthcare communications team members to ensure influencer programs are integrated across broader digital and communications campaigns
• Serve as a client contact and influencer strategy expert, helping clients strengthen their understanding of creator trends, platform dynamics, influencer best practices, and digital opportunities
• Support influencer talent relationships, including communication with creators, agents, managers, and external vendors to ensure smooth execution and high-quality deliverables
• Support the operational performance of accounts, ensuring high-quality work, adherence to deadlines, budget tracking, and thoughtful campaign management
• Deliver superior client service by aligning influencer and digital objectives with senior management direction, providing clear updates on project timelines, and ensuring seamless coordination across internal teams and external stakeholders

Requirements

• A minimum of 2+ years of experience in influencer marketing, creator strategy, social media, digital, or content strategy, with experience in healthcare or pharmaceutical communications preferred
• Bachelor's degree in communications, public relations, marketing, or a related field preferred
• Demonstrated experience developing and executing influencer or creator-led campaigns, including creator identification, vetting, briefing, content review, approvals, and performance reporting
• Strong understanding of the influencer and creator landscape, including platform trends, creator partnerships, audience behavior, disclosure requirements, and content best practices
• Experience working with creators, talent managers, agents, influencer platforms, or external vendors to support campaign execution
• Strong passion for influencer marketing, social media, digital storytelling, and creator-led content, with the curiosity to identify and apply emerging platform trends, formats, and best practices
• Expertise in influencer strategy, social-first content development, social listening, data analysis, insights reporting, and performance optimization
• Paid social or paid amplification experience preferred, including familiarity with boosting creator content, paid content recommendations, and performance considerations
• Strong understanding of how influencer, paid, organic, earned, and owned channels work together within the broader brand social ecosystem
• A firm understanding of the creative process, including experience partnering with creative and production teams to deliver high-impact influencer and social content for clients

Benefits

• You will receive a competitive base salary and bonus opportunity
• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.
• Monthly allowance for cell phone, office equipment, etc.
• Generous PTO policy with paid maternity/paternity leave
• Transit benefits
• Professional learning and development opportunities
• Workplace flexibility
• On-site and off-site social gatherings