Responsibilities

• Lead data-informed social campaign strategy for assigned NBC and Peacock series, using audience behavior, performance trends, and platform insights to guide campaign planning and execution.
• Own social campaign performance reporting across assigned NBC and Peacock titles, synthesizing data into actionable insights, key learnings, and recommendations for internal stakeholders.
• Set campaign-level content priorities and platform strategy across current and emerging social platforms, grounded in audience insights, platform best practices, and performance goals.
• Monitor social conversation, audience sentiment, cultural trends, and competitive activity to identify actionable insights, reactive opportunities, and potential risks for current and future campaigns.
• Translate social listening and performance trends into forward-looking recommendations that inform campaign planning, creative development, editorial decisions, and broader marketing strategy.
• Collaborate cross-functionally with Brand Marketing, PR, Media, Creative, and Production teams to ensure social strategy is integrated into broader campaign planning, including activations, influencer campaigns, premieres, and consumer-facing events.
• Own social-first content capture strategy for shoots, junkets, and special events, ensuring concepts, formats, and outputs align with campaign objectives, audience interests, and platform opportunities.
• Manage agency partners responsible for publishing, community management, copywriting, day-to-day platform execution, and on-set social capture, ensuring work is aligned to strategic priorities, performance goals, and brand standards.
• Oversee social campaign workflows, including briefing, approvals, asset distribution, trafficking, and execution, while ensuring efficient delivery against timelines and campaign objectives.
• Ensure proper vetting and QA of social creative and copy with Legal, Brand, PR, and internal stakeholders, including accuracy, brand alignment, and grammar/spelling review.
• Proactively communicate priorities, bandwidth, risks, progress updates, and key performance insights with leadership and relevant cross-functional partners.
• Develop post-campaign recaps that capture performance drivers, audience takeaways, optimization opportunities, and strategic learnings to improve future launches.

Requirements

• 3+ years of experience in social media, digital marketing, or entertainment marketing
• Expertise in social platforms, platform best practices, and emerging creative formats
• Experience developing and executing multi-platform social campaigns with measurable results
• Strong understanding of social strategy, content development, audience engagement, and performance reporting
• Excellent oral and written communication skills with the ability to communicate effectively across all levels and departments
• Ability to take direction effectively while also demonstrating initiative and strategic thinking
• Detail-oriented and solutions-driven, with the ability to manage multiple projects and deadlines in a fast-paced environment
• Passion for entertainment, pop culture, fandom, and social media trends
• Bachelor’s degree
• Must have work authorization to work in the United States

Preferred

• Experience working with talent, influencers, agencies, or production partners is a plus
• Experience with Airtable, Sprout Social, Microsoft Office (including SharePoint), and social publishing/reporting tools is a plus

Benefits

• Medical, dental and vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement