Manager, Retail & Digital Growth

Los Angeles, CA (Hybrid)

$120K/yr – $130K/yrManagerFull time

Posted 6 weeks ago

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Job Summary

Own the omnichannel growth agenda with a prioritized roadmap and data-driven testing that links digital commerce and retail to measurable velocity.

  • Growth Infrastructure: Establish a rigorous experimentation engine across digital commerce and retail channels to drive velocity and evidence-based investment decisions.
  • Demand/Channel Optimization: Identify opportunities across retailers, platforms, audiences, and shopper journeys to lift CVR, velocity, and sales.
  • Insights & Alignment: Set KPI frameworks, scorecards, and reporting that connect activity to business outcomes and enable cross-functional decisions.

Job Description

  • Develop and manage a prioritized growth roadmap aligned to company objectives.
  • Identify and prioritize opportunities and performance gaps across retailers, platforms, audiences, products, and shopper journeys that drive meaningful velocity improvement
  • Build and operate a rigorous experimentation and testing framework across digital commerce and retail channels.
  • Design and execute tests across media, retailer.com, and Ecommerce channels while synthesizing results into clear decisions, including where to scale, optimize, or discontinue investment.
  • Partner with agencies and retail platform partners to maximize performance across key retailers by creating customer specific marketing plans
  • Evaluate and optimize Zevia’s digital presence including landing pages and PDP content to drive improvement across digital KPIs including CVR, sales, and NTB
  • Leverage digital commerce insights to inform broader retail growth strategies and investment decisions.
  • Establish KPI frameworks, benchmarks, scorecards, and performance reporting that connect activity to business outcomes.
  • Monitor growth performance across channels and proactively identify risks, opportunities, and emerging trends.
Zevia logo

Zevia

3.2 Glassdoor

At Zevia, we get up every day to create a world of better-for-you flavor — better for people and better for the planet. We're cleaning up the beverage aisle with accessible, naturally sweetened, zero-sugar deliciousness – and you won't find a single plastic bottle in sight.Passion, openness, gratitude, accessibility, humanism, humility, and scrappiness – these are the values that drive us. We're not afraid to go against the grain because we're determined to change the beverage world for good.We're a diverse bunch, each with their own unique strengths and a shared passion for our cause, and we aim for our organization to reflect the communities we serve. Our people-centric culture is all about building an inclusive and supportive environment where everyone is valued, empowered, and contributing.We believe in continuous improvement, striving to become an organization with a high-performing culture. And here's something special – every full-time team member is an owner, which means we're all invested in making a positive impact together.Driven by the belief that what we're doing is vital, we work hard. But don't think it's all work and no play – we're having a blast on this journey, and we wouldn't have it any other way!

Founded in 2007
Los Angeles, California, USA
109 employees (25 in marketing)
53% recommend to a friend

Traffic Signals

Monthly Visitors
59.9K
Traffic Source Mix
Search
59%
Direct
35.2%
Referral
3.6%
Social
1.2%
Paid
0.8%

Headcount Trend

Current headcount: ~109

Marketing Team

Marketing Team Size
19 (17% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$236M
Last Raise
$200M
Private Equity, 5 years ago

Funding History

  • Dec 2020
    Private Equity • $200M
  • Jul 2019
    Series Unknown • $12M
  • Mar 2015
    Series Unknown • $11.8M

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