Manager of Product Marketing- Retail Media at Albertsons Companies | Pleasanton, CA | $118K/yr – $165K/yr

Albertsons Companies

Manager of Product Marketing- Retail Media

Pleasanton, CA (Hybrid)

$118K/yr – $165K/yrManagerFull time

Posted 7 weeks ago

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Job Summary

Own storytelling and enablement for AMC’s audience measurement and retail media offerings, turning Voice of Customer, market needs, and data into clear, differentiated messaging and launch readiness.

Sales Tools & Enablement: build and maintain battle cards, decks, one-pagers, and objection guides to accelerate deals.
GTM & Messaging Ownership: lead product launch planning and cross-functional alignment to protect the launch narrative.
Market & Data Storytelling: translate segmentation, identity, measurement, and proof points into benefit-led narratives for buyers and partners.

Job Description

Build and maintain a library of best-in-class sales tools (one-pagers, pitch decks, battle cards, objection handling guides, and category narratives)
Partner with sales and partnerships to capture Voice of Customer and translate it into enablement and messaging priorities, helping to drive our roadmap
Develop category-specific and vertical messaging (e.g., CPG, pharma, health & beauty) that connects AMC shopper data to advertiser outcomes
Translate technical capabilities, including audience segmentation, identity resolution, clean room measurement, and closed-loop attribution into clear, benefit-led language
Lead GTM planning for new product launches and capability expansions, including positioning, messaging, launch timing, and internal readiness
Collaborate with product, data science, measurement, and partnerships teams to ensure messaging reflects what AMC offers and what the market needs
Develop and maintain competitive intelligence on the retail media network (RMN) landscape to sharpen AMC’s differentiated positioning
Support thought leadership and content strategy that reinforces AMC’s credibility in audience measurement and data
Work with insights, analytics, and marketing science teams to distill performance data and proof points into marketable narratives
Serve as a subject matter resource on audience measurement concepts, identity infrastructure, and the evolving retail media landscape

Albertsons Companies

3.4 Glassdoor

Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.Our 285,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are. Learn more about our Social Media Standards and Guidelines: https://www.albertsonscompanies.com/policies-and-disclosures/social-media-standards-and-guidelines/default.aspx

Founded in 1939

Boise, Idaho, USA

111K employees (3,923 in marketing)

www.albertsonscompanies.com

55% recommend to a friend

61% CEO approval