Responsibilities

• Work closely with the account team to build, deploy, track, and optimize paid social campaigns to successfully achieve business results
• Assist with designing A/B testing, brand lift surveys, and other attribution based measurement studies across social media channels to drive business results
• Collaborate with team members to ensure agreed upon pacing and delivery of campaigns, prompt delivery of reports to clients, and accurate/useful performance reports
• Analyze campaign performance and make recommendations based on the analysis
• Develop a strong working relationship with our partners in the media sales community, to assist with the day-to-day needs and account maintenance for campaigns
• Work with our attribution partners to develop media strategies designed at driving key business results including brand awareness, online conversions, offline sales lift, tune-in, etc.
• Develop audience strategy using campaign briefs and target audience research analysis
• Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) relevant to each campaign
• Maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new media strategies to drive clients’ advertising forward
• Reconcile all campaigns to ensure that client receives all planned media and is invoiced/credited properly