Responsibilities

• Serve as day-to-day lead for all performance marketing efforts across paid social, search, display, and CTV/OTT.
• Partner closely with our external media agency to guide strategy, oversee execution, monitor pacing, and ensure KPI goals.
• Execute select internal tasks such as ad copywriting, creative routing, tagging, and light campaign setup as needed.
• Develop and refine data-driven performance marketing strategies aligned with department initiatives.
• Oversee campaign structure, tracking, reporting, and creative needs in collaboration with the agency.
• Build advertising plans supporting revenue-driving initiatives, partnership activations, stadium events, and brand campaigns.
• Collaborate with analytics partners to create, analyze, and present campaign performance reports.
• Maintain and align cross-department marketing calendars with organizational tentpole moments.
• Identify optimization opportunities with both internal stakeholders and agency partners to improve efficiency and ROI.
• Support stadium-event advertising strategy and media plans.

Requirements

• BA/BS degree in marketing, business, communications, or related field.
• 4–6 years of experience in performance marketing or paid media roles, including campaign ownership.
• Experience leading and managing a team.
• Experience collaborating with external agencies or media buying partners.
• Strong understanding of SEM, paid social, display, audience targeting, and attribution models.
• Experience using analytics tools to extract insights and guide optimization.
• Proficiency in Microsoft Office Suite and familiarity with ad platforms (Meta, Google Ads, LinkedIn, DV360, etc.).
• Exceptional organizational skills and ability to manage multiple campaigns simultaneously.

Preferred

• Experience developing multi-channel paid media strategies for sports, entertainment, or ticketed events.
• Experience with project management software (Lytho, Monday.com, Smartsheet).
• Strong visual storytelling abilities for reporting and presentations.