Responsibilities

• Develop comprehensive performance marketing strategies across paid search, social media, programmatic media and other digital channels.
• Provide clear strategic direction and oversight to our marketing agency on tactical campaign execution.
• Establish strong collaborative relationships with agency teams, ensuring they have the guidance needed to deliver successful campaigns.
• Review agency recommendations and provide strategic input to optimize campaign performance.
• Forecast and manage marketing budgets to ensure efficient spending and maximum return. Build and maintain performance dashboards and reporting to track marketing revenue and ROI.
• Establish KPIs and performance benchmarks for all digital marketing initiatives. Prepare regular performance reports with actionable insights for review.
• Implement comprehensive UTM parameter strategy to accurately track campaign performance and user acquisition sources.
• Direct the agency in implementing A/B testing methodologies to optimize landing pages, creative assets and campaign elements. Partner with creative, content and website teams to develop effective campaign assets.
• Monitor and optimize programs based on customer acquisition costs, conversion rates and target audience alignment.
• Coaches and develops a team of professionals to assist in their development and attainment of necessary skills to lift performance. Monitors staff performance and drives performance improvement initiatives and ensures that service levels meet or exceed agreed upon standards.
• Performs other job-related duties as assigned.

Requirements

• 4 - 7 years of experience in digital marketing.

Preferred

• Proven experience managing agency relationships and providing strategic direction.

Benefits

• Comprehensive medical benefits coverage, dental plans and vision coverage.
• Health care and dependent care spending accounts.
• Short- and long-term disability.
• Life insurance and accidental death & dismemberment insurance.
• Employee and Family Assistance Program (EAP).
• Employee discount programs.
• Retirement plan with a generous company match.
• Employee Stock Purchase Plan (ESPP).
• Paid Time Off (PTO)
• Benefits: https://jobs.republicservices.com/us/en/about-us/benefits