Manager, Performance Marketing

Somerville, MA (On-site)

$100K/yr – $130K/yrManager3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the paid growth engine across Google and related channels, balancing rapid scale with efficiency through budgets, forecasts, and CAC/ROAS targets.

  • Growth Infrastructure: Own budgets, forecasts, and CAC/ROAS targets to drive efficient growth.
  • Channel Optimization: Run and optimize paid campaigns across Google surfaces like Search, Shopping, YouTube, and Display.
  • Measurement & Experiments: Partner with Analytics on attribution and incrementality; turn results into action and test new tactics.

Job Description

Responsibilities

  • Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
  • Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
  • Allocate spend across markets, channels, and audiences to balance growth and efficiency
  • Work with Analytics on measurement, incrementality, and attribution—and turn the results into action
  • Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth.

Requirements

  • 3+ years in performance/growth marketing with a track record of measurable results managing large budgets
  • Deep hands-on experience managing paid media budgets in Google Ads; paid social a plus
  • Strong analytical chops—you use data to decide, measure, and prioritize
  • Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders
  • Solid grasp of attribution, experimentation, and conversion optimization
  • Thrive in fast-moving, ambiguous environments with a high degree of ownership
  • Use AI tools fluently in your daily work, held to the same quality bar as your own

Preferred

    Benefits

      Formlabs

      3.1 Glassdoor

      Formlabs builds the tools that make it possible for anyone to bring their ideas to life. Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, and Hungary, Formlabs is the professional 3D printer of choice for engineers, designers, manufacturers, healthcare providers, and decision makers around the globe. Formlabs products include the Form Series SLA printers, Fuse Series SLS printers, Form Wash and Form Cure post-processing solutions.

      Founded in 2011
      Somerville, Massachusetts, USA
      707 employees (56 in marketing)
      48% recommend to a friend
      57% CEO approval

      Traffic Signals

      Monthly Visitors
      922.2K
      Monthly Google Ads Budget
      $25.8K
      Traffic Source Mix
      Search
      54.2%
      Direct
      36.4%
      Referral
      4.9%
      Social
      3.7%
      Paid
      0.8%

      Headcount Trend

      Current headcount: ~721

      Marketing Team

      Marketing Team Size
      36 (5% of company)
      Median Career Experience
      12 years
      Median Tenure
      4.3 years
      Marketing Roles Posted (Last 30 Days)
      5

      Funding

      Total Funding
      $253.7M
      Last Raise
      Series E, 5 years ago