Manager Performance Marketing at Anastasia Beverly Hills | Los Angeles, CA | $90K/yr – $120K/yr

Anastasia Beverly Hills

Manager Performance Marketing

Los Angeles, CA (Remote)

$90K/yr – $120K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive ABH’s paid media strategy and cross‑channel execution, leading agencies, budgets, and measurement to optimize CAC/LTV in the beauty category.

Own planning, optimization, and scaling of paid media across search, social, programmatic, affiliates, and retail channels.
Must-have: 5+ years in media strategy/execution with proficiency in Google Ads, Meta, and attribution tools.
Standout: cross‑functional leadership with Omni Channel Sales and Brand Marketing and MMM/attribution experience.

Job Description

Responsibilities

Lead and manage relationships with ABH’s domestic media and affiliate agencies, ensuring excellence in strategy, execution, and performance
Oversee and optimize media budgets, planning calendars, and performance reporting (KPI dashboards and insights)
Brief and collaborate with creative teams to develop high-impact media assets aligned with campaign goals
Lead planning, optimization, and scaling of paid media across:
Paid Search (Google, Bing)
Paid Social (Meta, TikTok, YouTube, Pinterest, Snapchat)
Programmatic & Display
Affiliate & Performance Partnerships
Retail Media (Amazon Ads, Sephora Media Network, etc.)
Own execution and optimization across key channels: Direct Mail, Programmatic PR and Affiliate Marketing (Rakuten, HOWL, LTK, and more)
Partner closely with Omni Channel Sales and Brand Marketing teams to ensure alignment on campaign planning, go-to-market timelines, and cross-channel execution
Monitor industry benchmarks and media trends to identify growth opportunities and optimize spend
Financial Modeling & Measurement
- Build and maintain CAC / LTV models by channel, audience, and cohort
- Partner with Finance to forecast spend, returns, and contribution margin at scale
- Own incrementality testing, lift studies, and attribution strategy
- Operate confidently in environments with MMM (Mixed Media Models), attribution tools, and platform-level reporting
- Translate complex performance data into clear executive-level insights

Anastasia Beverly Hills

2.3 Glassdoor

Anastasia Soare is widely referred to as the Beauty Innovator and The Definitive Brow and Eye Expert. Over the years she has achieved iconic status in the beauty industry for her unique way of shaping the eyebrows and enhancing the eye area. While working as an esthetician at several prestigious beauty salons in Beverly Hills, Anastasia developed her own specific Golden RatioTM technique behind the science of shaping eyebrows and helping to enhance the overall eye area, in addition to her other skincare services. With her extremely loyal following and the growing buzz behind her brow shaping techniques, Anastasia opened her first full service salon on Bedford Drive in Beverly Hills, aptly named Anastasia Beverly Hills, in 1997. The success of her first salon led her to opening a second full service salon in Brentwood, CA in 2010.Anastasia has also extended her reach with Anastasia Brow Studios at select Nordstrom, Sephora and International locations, and with the creation of her exclusive brow products and the first to market clinically and consumer tested makeup line.

Founded in 1997

Beverly Hills, California, USA

638 employees (90 in marketing)

www.anastasiabeverlyhills.com

28% recommend to a friend

40% CEO approval