Responsibilities

• Lead profitable global scaling across our Meta advertising account.
• Manage budgets, structure and optimize full-funnel campaigns, build a disciplined testing engine, and partner with Creative and Growth to drive incremental revenue while maintaining strict profitability targets.
• Own True Classic’s global Meta ad account across prospecting, retargeting, and retention.
• Scale spend responsibly while protecting contribution margin, MER, NC-ROAS, and POAS targets.
• Maintain a clean, scalable account structure that supports testing, learning, and stable performance.
• Monitor performance daily across the entire funnel and proactively diagnose volatility.
• Optimize across creative, audiences, placements, bids, budgets, and landing page alignment.
• Develop a clear point of view on funnel health and communicate insights simply and consistently.

Requirements

• 4+ years of hands-on Meta buying experience for ecommerce or DTC brands (in-house or agency)
• Proven experience scaling budgets while maintaining profitability and efficiency targets
• Strong understanding of full-funnel strategy across acquisition, retargeting, and retention
• Demonstrated ability to design structured tests and translate learnings into scalable growth
• High comfort level working with performance data daily (dashboards, spreadsheets, cohort and funnel analysis)

Preferred

• Experience managing global spend across multiple geographies, currencies, and seasonal cycles
• Familiarity with tools such as GA4, Shopify Analytics, Northbeam, Triple Whale, Looker, or similar platforms
• Experience improving measurement infrastructure (Pixel + CAPI, attribution tradeoffs, incrementality testing)
• Background in apparel, lifestyle, or subscription/repurchase-driven brands
• Strong creative instincts with a track record of improving performance through iteration and feedback

Benefits

• Unlimited PTO and sick time
• Company-paid medical, dental, and vision insurance
• $75/month Wellness Stipend
• Free Employee Assistance Program (EAP)
• $75/month Personal Workspace Stipend
• $75/month Learning & Development Stipend
• $1,000/year True Classic merchandise allowance
• 401(k) plan with 3% company match