Responsibilities

• Identify traffic growth opportunities across markets, trade areas, occasions, and guest segments
• Leverage Placer AI, Spatial AI, guest intelligence, and business performance data to identify and prioritize growth opportunities
• Translate market intelligence, guest behavior, and business performance data into actionable growth strategies
• Partner with Business Intelligence and Guest Growth & Decisioning teams to prioritize growth opportunities
• Develop recommendations that support traffic, sales, and profitable growth objectives
• Monitor competitive activity, market dynamics, and guest behavior trends to identify emerging opportunities
• Partner with Brand, Creative, and agency teams to ensure audience, channel, and asset performance insights inform future creative development and messaging strategies
• Own paid media investment strategy and budget allocation recommendations
• Optimize channel mix across paid media channels to maximize business impact
• Develop multi-channel investment strategies that align audience, market, and business opportunities

Requirements

• 5+ years of experience in paid media, performance marketing, demand generation, or related disciplines required; experience working both agency-side and client-side preferred, with demonstrated ability to translate media performance into business growth opportunities and investment decisions.
• Strong understanding of paid media strategy across search, social, video, display, CTV, programmatic, and emerging channels
• Demonstrated experience translating business objectives into channel investment strategies
• Strong analytical skills with the ability to interpret complex performance data and develop actionable recommendations
• Experience leveraging customer insights, market intelligence, attribution, and analytics to influence investment decisions
• Experience utilizing trade area intelligence, audience segmentation, Placer AI, Spatial AI, or similar market intelligence tools preferred
• Experience managing media agencies and driving alignment around business outcomes
• Knowledge of incrementality, attribution, measurement, and media effectiveness methodologies
• Ability to balance strategic thinking with strong operational execution
• Strong communication, presentation, storytelling, and executive influence skills
• Demonstrated ability to build partnerships, influence stakeholders, and drive alignment across cross-functional teams and franchise organizations
• Experience working with large budgets and optimizing investment across channels
• Strong project management and organizational skills
• Proficiency with Microsoft Office Suite, including Excel and PowerPoint

Preferred

• Experience connecting media strategy to customer behavior, guest acquisition, trade area opportunities, and business growth outcomes
• Restaurant, hospitality, retail, eCommerce, or consumer marketing experience strongly preferred
• Experience working in partnership with analytics, business intelligence, customer insights, and franchise organizations
• Bachelor's degree in Marketing, Business, Analytics, Economics, or related field required, or equivalent combination of education and experience