Manager, Paid Media (Performance Marketing) at SKIMS | Los Angeles, CA | $120K/yr – $145K/yr

SKIMS

Manager, Paid Media (Performance Marketing)

Los Angeles, CA (On-site)

$120K/yr – $145K/yrManager5+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize global paid search across Google, Microsoft, Shopping, and emerging channels to drive scalable customer acquisition and incremental iROAS.

Growth engine: manage multi-channel campaigns (branded, non-branded, shopping, Performance Max, video, remarketing) at scale.
Collaboration: partner with Ecommerce, Product, Creative, Analytics, and Finance to optimize landing pages, testing roadmaps, and attribution frameworks.
Measurement & optimization: analyze performance, adjust bidding, audiences, and structure to improve efficiency and lift across the funnel.

Job Description

Responsibilities

Own and optimize global paid search strategy across Google Ads, Microsoft Ads, Shopping, and emerging search channels
Execute and optimize campaigns across branded, non-branded, shopping, performance max, video, and remarketing initiatives
Manage and optimize multi-million-dollar paid search budgets to achieve revenue and efficiency goals
Drive customer acquisition, conversion growth, and incremental return on ad spend (iROAS) through full-funnel search marketing programs
Develop keyword, bidding, audience, and campaign structure strategies to improve performance and scalability
Partner closely with Ecommerce and Product teams to optimize landing page experiences and conversion opportunities
Collaborate with Creative teams to develop and test high-performing ad copy, creative assets, and messaging strategies
Analyze campaign performance and consumer behavior to identify insights, trends, and optimization opportunities
Build and execute testing roadmaps across bidding strategies, creative, audiences, feed optimizations, and measurement methodologies
Monitor pacing, forecasting, budget allocation, and performance reporting across all paid search initiatives

Requirements

5+ years of experience in paid search, performance marketing, or digital media, preferably within ecommerce, fashion, beauty, or DTC brands
Deep expertise managing campaigns within Google Ads, Microsoft Ads, Google Shopping, YouTube, and Performance Max
Proven track record scaling paid search programs with measurable business impact
Strong understanding of SEM metrics including iROAS, CAC, CPA, CTR, conversion rate, impression share, and incrementality
Experience managing substantial paid media budgets with strong financial discipline
Strong analytical and quantitative skills with experience using reporting and analytics tools
Familiarity with feed management platforms, attribution tools, and web analytics platforms
Experience partnering cross-functionally across Growth, Ecommerce, Creative, Analytics, and Finance teams
Highly organized with strong project management and communication skills
Ability to thrive in a fast-paced, entrepreneurial, and highly collaborative environment

Benefits

Up to 100% Company Paid Healthcare (medical, dental, vision)
Kind Body Fertility Benefits
401(k) savings plan with up to 4% match
Unlimited PTO
Full Access to LinkedIn learning
Employee Discounts
Free weekly catered lunch at HQ – M/T/W/Th
Dog-Friendly office on a Thursday and Friday
Free Swag Giveaways
Annual Holiday Party

SKIMS

4.1 Glassdoor

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear.We are setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, our goal is to consistently innovate on the past and advance our industry for the future.

Founded in 2019

Culver City, California, USA

1.4K employees (150 in marketing)

skims.com

97% recommend to a friend

88% CEO approval