Manager Paid Media Inhalables

Stamford, CT (Hybrid)

$132K/yr – $165K/yrManager8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own full-funnel paid media across awareness, lead gen, and conversions with measurement that ties upper-funnel activity to downstream revenue.

  • Growth Infrastructure: Establish attribution, testing roadmaps, and optimization loops across paid search, paid social, programmatic, and partnerships.
  • Demand Gen & Lifecycle: Define audience strategies and bid optimizations to lift qualified leads and ROAS.
  • Analytics & Collaboration: Translate data into actionable recommendations with cross-functional brand, CX, and analytics teams.

Job Description

Responsibilities

  • Own full-funnel paid media strategy and performance, with accountability for awareness, lead generation, and conversion outcomes
  • Lead upper-funnel media planning for IQOS, including channel mix, audience strategy, and media partnerships to drive awareness and consideration
  • Manage lower-funnel performance marketing, optimizing campaigns to maximize qualified leads, conversions, and ROAS. Must show impact to the business.
  • Oversee execution across key channels including paid search, paid social, programmatic, and digital partnerships, ensuring alignment with funnel objectives
  • Define and evolve audience targeting and segmentation strategies using first- and third-party data to improve reach and efficiency across the funnel
  • Establish and track KPIs across the funnel (e.g., reach, engagement, CPA, ROAS), and connect upper-funnel performance to downstream conversion impact
  • Analyze campaign performance and translate insights into clear, actionable optimization strategies and business impact narratives
  • Develop and execute testing roadmaps (creative, targeting, channel mix, bidding) to drive continuous improvement and incremental growth
  • Partner with analytics teams to ensure robust measurement frameworks, including attribution and incrementality approaches
  • Collaborate cross-functionally with brand, CX, and agency partners to align media strategy, messaging, and conversion experience
Philip Morris International U.S. logo

Philip Morris International U.S.

Philip Morris International’s U.S. businesses (PMI U.S.) are invested in America’s future. From building advanced manufacturing facilities to engaging deeply with civil society to promote progress within communities nationwide, the people of PMI U.S. are proud to be part of America’s continued growth and excellence. Via PMI’s global headquarters in Stamford, Connecticut, and other locations nationwide, we contribute leadership, jobs, investment, and innovation on U.S. soil. PMI’s U.S. affiliates employ more than 2,500 people—and we’re growing. PMI U.S. is on a mission to improve public health by providing the ~30 million legal-age Americans who still smoke with innovative, FDA-authorized alternatives that help them leave conventional cigarettes and other traditional tobacco products behind. We do so responsibly, with stringent policies in place to deter access by anyone under age 21.PMI U.S. works every day to be a good neighbor in the communities where we live, work, and conduct business. We’re committed to giving back in ways that benefit people and communities for the long term, with a focus on supporting military veterans and their families, economic empowerment, and disaster preparedness and relief. Our people are the heart of our success. We’re committed to supporting them in learning and developing new skills and ways of working. The growth of PMI U.S. employees fuels our business growth. As our business expands, it creates more opportunities for people to advance on their continuous learning journeys and in their careers. For more information about PMI U.S., please visit https://www.uspmi.com/."PMI U.S.", "We", "Our" and "Us" refer to Philip Morris International's U.S. family of businesses. References to "PMI" mean Philip Morris International Inc. and all its subsidiaries

Founded in 1985
Stamford, Connecticut, USA
562 employees (56 in marketing)

Traffic Signals

Monthly Visitors
31.8K
Traffic Source Mix
Search
17.7%
Direct
16.3%
Referral
21.3%
Social
9.1%
Paid
35.2%

Headcount Trend

Current headcount: ~580

Marketing Team

Marketing Team Size
56 (10% of company)
Median Career Experience
16 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
3