Responsibilities

• MEDIA PLAN EXECUTION: Manage the comprehensive media plan and creative deliverables (including digital, broadcast, radio, OOH, etc) to make sure they are planned and delivered based on given strategy parameters and are executed and optimized throughout the life of the campaign.
• CRAFTING & PRESENTING: Design and deliver visually compelling presentation decks for media campaign strategies and tactics tailored for senior management, internal marketing teams, and external stakeholders. Prepare and present detailed media briefs to internal teams/agency partners. Create additional decks as needed to present media POVs across the media landscape.
• CAMPAIGN STRATEGY: Develop integrated campaign strategy (including target audience, flighting, data strategy, etc.) and identify media partnerships and custom promotional ideas that deliver against defined parameters across the full life cycle of a film (from theatrical all the way through home entertainment).
• AGENCY RELATIONSHIP: Collaborate with the media agency by participating in regular planning sessions, sharing research and relevant film updates, conducting brainstorm sessions, providing feedback on each campaign’s media plan, and helping manage deliverable and deadline expectations.
• BUDGETS & BILLING: Keep track of weekly budgets for theatrical and home entertainment campaigns, pre, during, and post flight. Communicate with internal finance teams on monthly campaign spending and with agency finance team on campaign billing on a monthly basis. Pull PO#s as needed for internal marketing teams, agency teams, and agency as needed. Track media/digital fees and confirm allocations per campaign with internal teams.
• INNOVATION & STRATEGIC PROJECTS: Track evolving industry trends across platforms (digital, social, broadcast, OOH, experiential, etc.) and AI with an emphasis on creative innovation, platform updates, and shifts in consumer behavior/media landscape. Analyze marketing and media campaigns from competitive titles (theatrical, streaming, TV, and home entertainment). Collaborate on cross-functional task forces and special projects to evolve the business as needed.
• CAMPAIGN REPORTING: Support the Director in analyzing digital media plan reporting and communicate findings to the Media team as well as other internal marketing teams (Creative, Digital Marketing, Research, etc.).
• COLLABORATION WITH GREATER MARKETING ORGANIZATION: Build cohesion between all groups within the Sony Pictures Marketing department. This includes working with brand, publicity, creative, research, etc. to ensure strategic alignment. For example, being able to collaborate, ideate, and communicate with groups that are not experts in Media to create large-scale cross-departmental activations.

Requirements

• 3-5 years of holistic media planning and buying across all channels including Digital, Television, Radio, OOH, etc.
• Media Math including GRPs/TRPs, CPMs, CPCs, CPVs, CPEs and Reach/Frequency
• Experience in theatrical and home entertainment marketing a plus
• Partner/Publisher landscape including the following categories: Network, Cable, Entertainment, Sports, Social, Video, Programmatic, Search, Display, OTT/FEP, Connected TV, etc.
• Previous exposure to top-level upfront buying strategies and negotiation tactics is a plus
• Audience measurement methodologies by media type (across Television, Streaming Television, Digital, Radio, Outdoor, etc.)
• Third party ad verification partners to monitor and optimize media (i.e. IAS, MOAT, DoubleVerify) is a plus
• Big data and advertising technology, including 3rd party ad-serving and tag management solutions, data management platforms, and audience buying platforms
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams)
• Self-starter with high level of initiative and ability to prioritize/juggle various initiatives

Preferred

• Agency and/or Studio experience a plus
• Prior Outdoor planning or passion to learn Outdoor a plus