Responsibilities

• Develop and flawlessly execute BIC retailer-led digital media campaigns
• Hands-to-keyboard set-up, management and optimization of programmatic and social campaigns
• Develop RFPs and work closely with vendors for proposals
• Develop and collaborate on targeting, negotiate rates and refine overall executional plan based on client objective, media strategy and vendor capabilities
• Create and share presentations highlighting the campaign set-up and final plan with internal teams and clients
• Have clear understanding of campaign set-up, performance and reporting structure and clearly set and communicate performance expectations with internal and external teams
• Ongoing campaign monitoring and management, including hands-to-keyboard optimizations (self-serve Programmatic and social campaigns) and optimization suggestions with vendors (managed service campaigns)
• Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results

Requirements

• Programmatic experience is required, including hands-to-keyboard set-up, optimizing and reporting
• Meta experience is required
• Candidates must reside in a commutable distance from Mars United Commerce’s Chicago or Detroit office.
• Paid social (Facebook, Instagram, Pinterest) experience, including hands-to-keyboard set-up, optimizing and reporting

Preferred

• Attention to detail
• Programmatic experience is required, including hands-to-keyboard set-up, optimizing and reporting
• Meta experience is required
• Ability to organize & prioritize workload to manage timelines and deliverables for self, vendor and team
• Industry & media knowledge
• Strategic thinking in development of targeting, tactic, creative, etc.
• Strong verbal, written, presentation and intrapersonal skills
• Collaborative with willingness to listen and learn
• Sound decision making skills based on industry, agency and client knowledge
• Confident negotiator
• Paid social (Facebook, Instagram, Pinterest) experience, including hands-to-keyboard set-up, optimizing and reporting