Manager, Marketing Technology & Automation at CULTURAL EXPERIENCES ABROAD LLC | Phoenix, AZ

Manager, Marketing Technology & Automation

Phoenix, AZ (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own lifecycle marketing automation for multi-channel journeys, shaping audience-centric, personalized enrollments and retention through architecture, triggers, and vendor partnerships.

Lifecycle workflows and automation: design and optimize cross-channel journeys across email, SMS, chat, and emerging channels.
Platform governance and integration: administer marketing automation, Salesforce links, data quality, and vendor management.
Optimization and measurement: monitor engagement, identify optimization opportunities, and lead new martech capabilities and AI-driven personalization initiatives.

Job Description

Responsibilities

Build and optimize automated customer journeys across email, SMS, chat, and emerging channels
Design lifecycle workflows supporting lead generation, nurture, enrollment, pre-departure, and retention objectives
Manage campaign automation and personalization strategies
Develop segmentation frameworks
Implement behavioral and lifecycle triggers
Support AI-driven personalization strategies
Improve targeting precision and customer relevance
Serve as primary administrator for marketing automation platforms
Ensure integration with Salesforce and other enterprise systems
Maintain platform documentation, governance, and standards

Requirements

Bachelor’s degree in Marketing, Information Systems, Business, Computer Science, or a related field
5+ years of experience in marketing automation, CRM, marketing technology, lifecycle marketing operations, or similar
Hands-on experience administering and optimizing marketing automation platforms and customer engagement technologies
Experience building automated customer journeys, lifecycle campaigns, and personalized communications across email, SMS, and other 1:1 channels
Experience designing audience segmentation, trigger-based communications, and personalization strategies
Strong understanding of customer lifecycle management, lead processes, campaign attribution, and marketing data flows
Strong experience with Salesforce CRM and integrating marketing platforms with customer data and engagement systems
Experience evaluating, implementing, and optimizing marketing technology solutions
Strong analytical and problem-solving skills, with the ability to translate business requirements into scalable technical solutions
Excellent project and stakeholder management skills

Nice to Have

Experience with platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, Braze, Iterable, Pardot, Acoustic, or similar (certifications a plus)
Experience with SMS, mobile engagement, conversational marketing, or AI-enabled engagement tools
Familiarity with CDPs, personalization engines, customer journey orchestration, or identity resolution solutions
Experience supporting enrollment, ecommerce, subscription, or high-consideration purchase journeys
Experience working in complex, multi-brand or multi-product environments
Experience with multilingual campaigns or international markets

Benefits

Wellness & Snacks (In-Office):Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces.
Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters.
Support for Your Whole Life:Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your loved ones matters.
Fun & Community:We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team.