Responsibilities

• Own the end-to-end marketing technology stack, ensuring accurate setup, maintenance, and optimization of systems and workflows.
• Build, test, and maintain automation workflows and sequences that drive client engagement throughout the life cycle. Route, score, and nurture leads. Drive retention and new logos.
• Implement and monitor revenue attribution models across marketing, sales, and service systems.
• Audit pipelines and automation performance to identify gaps, errors, and optimization opportunities.
• Create dashboards and reporting structures monitoring program performance, funnel velocity, automation/conversion efficiency, and attribution/program ROI. Drive ROAS goals.
• Partner with sales, marketing, and finance teams to ensure revenue metrics are tracked, reported, and accurate.
• Integrate core marketing (HubSpot) and sales (Salesforce) systems with adjunct systems to create unified data flows.
• Document processes, workflows, and standard operating procedures to ensure scalability and repeatability.
• Support cross-functional projects requiring data hygiene and synchronization, attribution, and workflow automation.
• Stay current with best practices in RevOps, CRM, and marketing technologies to recommend continuous improvements.

Requirements

• BA/BS Degree required
• 5+ years of experience in marketing operations.
• Expertise in HubSpot Enterprise and Salesforce.
• Expertise in managing the technology and analytic structure for inbound/outbound and account-based demand-generation programs in a matrixed, multi-segmented B2B environment.
• Expertise in data enrichment and intent platforms. Experience using Demandbase a plus.
• Strong understanding of data structures, search engine strategies, algorithms, and SEO tools (SEM Rush or equivalent).
• Strong understanding of pay-per-click, retargeting, and other digital advertising strategies.
• Strong understanding of Google Analytics or similar website reporting/analytics software.
• Understanding of analytics tools, preferably Power BI.
• Ability to manage multiple priorities and projects spanning cross-functional teams, and set clear expectations to stakeholders on completion timelines.

Preferred

• HubSpot certification
• Experience using Demandbase (a plus)
• Power BI experience (if not required)
• Experience in data enrichment and intent platforms
• Demand generation experience in a matrixed, multi-segmented B2B environment

Benefits

• competitive salaries
• medical
• dental
• vision
• 401K retirement savings plan (100% vested immediately in the employer match)
• life
• disability and voluntary benefits
• paid time off for holiday, sick and vacation days
• HSA
• wellness program