Responsibilities

• Strategic Marketing Development: Craft and implement comprehensive marketing strategies that reflect our mission and amplify our reach in accordance with continuous growth of agency, to include a bi-weekly newsletter.
• Social Media and Digital Presence: Provide supportive oversight of agency’s social media accounts and leverage analytics and advertising campaigns to boost our digital footprint and fulfill grant obligations and reporting.
• Project Management: Oversee creative projects from start to finish with external vendors for print projects, signage, and outdoor media.
• Print and Digital Creative Design Work: Creates engaging bilingual content for a range of media, including but not limited to digital and traditional ads, social media, signage, emails, landing pages, websites, magazines, press kit materials, and print collateral.
• Brand Management: Ensure consistency in brand messaging across all communication channels, assist in developing brand guidelines to enhance brand recognition and loyalty.
• Website Management: Oversee and assist in updating and maintaining the company’s website, optimize content for SEO, and ensure positive user experience. WordPress proficiency, a plus. Willingness to learn is required.
• Creative Content Production: Generate creative and engaging content for marketing campaigns, website, newsletter, social media, and other communication channels.
• Design and Visual Communications: Graphic design assistance for marketing materials such as flyers, banners, reports, and other visual assets.
• Analytics and Reporting: Regularly evaluate and report on the effectiveness of communication strategies and campaigns, using data to inform future decisions.
• Media Relations: Build and maintain relationships with media outlets to enhance earned media opportunities; prepare and distribute press releases, coordinate press encounters as needed, perform regular media scans and track features.