Responsibilities

• Support the development and implementation of messaging platforms that clearly position and establish a product in market to align with corporate objectives
• Drive high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our products.
• Plan, organize and coordinate go-to-market strategies and tactics on to support product development
• Plan and lead activation of marketing and sales materials to continuously enhance and maintain a competitive, best-in-class set materials to support our products.
• Define, develop and manage enablement tools including battle cards, sales presentations, ROI calculators, and positioning documents.
• Coordinate and manage outbound marketing campaigns and assets to support campaigns such as brochures, data sheets, white papers, web content, and newsletter articles.
• Educate teams across the enterprise, including sales and support, on marketing positioning, ensuring members can internalize and clearly understand our position and messaging.

Requirements

• BA or BS degree and/or equivalent experience required
• 5+ years in technology marketing or product development
• Experience in leading the development of high-impact marketing and sales materials
• Experience in leading the development of cross-discipline, and multi-channel sales and marketing campaigns
• Experience in developing content for events, trade shows or other customer engagement platforms
• Experience in competitive research and analysis
• Background in financial services and mortgage industry is a plus
• Excellent verbal and written communication skills
• Strong organizational and analytical skills
• Experience in marketing or sales project management a plus