Responsibilities

• To manage the development and implementation of marketing and sales initiatives:
• Develop and Implement Multi-Channel Marketing Strategies to:
• Own campaign planning timelines, messaging frameworks, and go-to-market execution across priority revenue initiatives.
• Serve as a cross-functional marketing partner to Education, Business Development, Membership and Events teams to ensure cohesive storytelling and consistent market presence.
• Uplift FMI membership recruitment campaigns through marketing efforts.
• Grow the SQFI certification and the online training sales programs to ensure the Business Development team has the leads and marketing funnels needed to nurture their region’s sales goals and the training revenue goals are achieved.
• Create and oversee marketing campaigns for SQFI certification programs, services, and events, ensuring alignment with business goals.
• Work as a team using marketing resources to ensure the well-planned execution of SQFI brand management, events, communications, promotions, and editorial calendar.
• Collaborate with internal and external stakeholders to develop clear, compelling messaging that promotes SQFI certification and training programs across global markets.
• Ensure that SQFI’s marketing and sales efforts are aligned with business development and training revenue goals, supporting overall organizational growth.