Manager of Marketing & Digital - Herd

Oshkosh, WI (On-site)

$50K/yr – $60K/yrManager5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own a multi-channel marketing and digital function for a pro basketball organization, aligning brand strategy with live events, fan engagement, and ticket revenue while leading a cross-functional team and coordinating campaigns with sales and PR/CR partners.

  • Own team marketing and digital: lead the Marketing & Digital team and day-to-day project work, including content, design, and asset production.
  • Channel and fan growth: drive organic reach and in-arena engagement across social and digital touchpoints to support PR/CR and ticketing goals.
  • Revenue and campaigns: build media plans and cross-functional campaigns with Ticket Sales and Group Sales to lift single-game revenue and optimize promotions.

Job Description

Responsibilities

  • Supervise and delegate responsibilities to Marketing & Digital team (may include but is not limited to digital intern, Video Content Coordinator, and Graphic Designer)
  • Develop and manage media buy plan to ensure return on team advertising through driving walk-up ticket revenue
  • Focus on organic growth and engaging fan base on a frequent and consistent basis through digital integration for Public Relations (PR), Community Relations (CR) and Basketball related information which may include but is not limited to: Facebook, Threads, Gyphy, Twitter, Instagram, Snapchat, YouTube and LinkedIn
  • Write and develop team’s e-newsletters in collaboration with PR/CR and Ticketing departments
  • Manage & consistently update websites layout and content updates
  • Attend/lead meetings to plan, strategize and implement new and existing special events
  • Day-to-day project management for department
  • Work with President and Senior Management to develop and execute Herd brand strategy through short & long-term strategic marketing plans
  • Develop e-marketing strategies, including new strategies
  • Collaborate with Director of Ticket Sales and Director of Group Sales to analyze, develop and implement marketing & sales campaigns

Requirements

  • Bachelor’s degree in marketing, business, sports administration, or a related degree
  • At least 5 years of experience in marketing, digital, or similar roles
  • Strong writing and communication skills, both technical and creative
  • Proficiency in Microsoft Word and Excel
  • Ability to prioritize multiple, time-sensitive tasks simultaneously
  • Willingness to work non-traditional work hours (including nights and weekends)
  • Detail-orientated ability to manage projects from inception through execution
  • Proven leadership ability to influence, develop and empower employees to achieve objectives with team approach

Benefits

  • Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
  • 401K with company match
  • Pet Insurance
  • 12 weeks of paid time off for parents to welcome newborns, adopted and foster children
  • Unlimited PTO
  • Professional Development through our internal learning & development program – Antler Academy
  • Employee Resource Groups
  • Milwaukee Bucks and NBA League Discounts
  • Company Paid Parking and Phone Allowance
Milwaukee Bucks, LLC. logo

Milwaukee Bucks, LLC.

3.9 Glassdoor

Designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential. HR, Talent, Time Management, Benefits and Payroll. Informed by data and designed for people.

Founded in 2015
Roseland, New Jersey, USA
90K employees (2,893 in marketing)
74% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
81.6M
Monthly Google Ads Budget
$4.1M
Traffic Source Mix
Search
14.1%
Direct
70.3%
Referral
12.4%
Social
2.1%
Paid
0.8%

Headcount Trend

Current headcount: ~91.9K

Marketing Team

Marketing Team Size
1,977 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$17.1B
Last Raise
$7.1B
Post IPO Debt, 5 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $7.1B
  • May 2025
    Post IPO Debt • $1B
  • Sep 2024
    Post IPO Debt • $1B

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