Responsibilities

• Own and oversee the execution and evolution of marketing automation programs within Marketo, ensuring alignment with business objectives and scalable support for campaigns, service communications, and demand generation initiatives
• Provide governance and direction for all inbound marketing processes, including lead capture, validation, scoring, routing, and lifecycle management, ensuring accuracy, consistency, and alignment with Sales
• Lead the design and continuous optimization of marketing programs and frameworks (including nurture strategies, webinars, newsletters, and multi-touch campaigns), ensuring high-quality execution, performance, and measurable outcomes
• Direct and guide team members responsible for campaign execution, program management, and operational delivery, establishing standards for QA, program structure, documentation, and ongoing process improvement
• Drive adoption of AI-enabled marketing solutions and automation frameworks
• Partner with enterprise AI teams to align on standards and architecture
• Identify and scale automation opportunities across workflows, reporting, etc.
• Design and govern lead lifecycle, scoring, and routing models
• Enable multi-touch, omnichannel customer journeys
• Ensure alignment between marketing, sales, and service communications
• Establish governance models for lead flow, campaign execution, and data inputs
• Develop intake processes and prioritization frameworks
• Ensure system reliability, QA standards, and incident response processes
• Enable marketing teams to efficiently execute campaigns through scalable systems
• Develop reusable templates and automation patterns
• Improve speed and quality of campaign deployment
• Lead and develop a team of marketing automation and technical professionals
• Evolve team capabilities toward engineering, data, and AI skillsets
• Recruits, selects, hires, and evaluates performance of employees to ensure all department needs are handled appropriately. Coaches and develops staff for personal and corporate advancement through career development, training programs, and other resources to ensure continued technical and professional development.