Responsibilities

• Email, SMS, and push communication strategy and execution across brands, including lifecycle flows, re-engagement series, and promotional sends
• Detailed creative briefs in Asana for each campaign, including creative direction, landing page guidance, Figma template suggestions, product recommendations, and subject line/preview header suggestions
• Campaign calendar across brands and channels, coordinating timing, sequencing, and deployment
• Cross-functional partnership with creative, brand, ecomm, and product teams to execute campaigns end-to-end
• Campaign targeting strategy in partnership with analytics, including cohort identification and audience segmentation
• Customer segments based on purchase behavior, design activity, and engagement signals
• High-value audience windows and purchase thresholds to inform campaign eligibility
• Query and analyze customer and order data in Snowflake to support audience sizing, cohort analysis, and campaign performance reporting
• Post-send analysis, applying learnings to future targeting and campaign decisions
• Translate data findings into actionable recommendations for the broader marketing team

Requirements

• Experience in lifecycle, CRM, or retention marketing managing multiple brands or business lines
• Experience with ESPs (Braze preferred) and project management tools (Asana)
• Comfort working with data and AI tools to pull and interpret performance insights
• Strong organizational skills with the ability to manage high-volume campaign workflows across brands simultaneously
• You're detail-oriented and can manage many campaigns across many brands without letting anything slip
• You're comfortable moving between data, briefs, and calendars in the same day
• You're curious about AI tools and want to use them to make your own workflow faster and better
• You're a clear communicator who can write a brief that a designer can pick up and run with
• You're energized by a fast-moving, lean team environment
• At Havenly, we're building with AI as part of how we work. We're looking for people who are genuinely curious about AI-assisted tools and eager to adopt them; this is about openness, not existing expertise.

Benefits

• Benefits: generous compensation and PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401(k) with company match, paid parental leave, plus Havenly-specific perks: free design services, furniture discounts, and merchandise/anniversary credits.