Manager - Integrated Marketing

USA (Remote)

$112K/yr – $130K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Lead content strategy and execution for a B2B SaaS content program, driving editorial operations, web copy, and multi-channel assets.

  • Own end-to-end editorial calendar and multi-channel content execution.
  • Must-have: 7–10 years in B2B SaaS content marketing or integrated marketing.
  • Standout: AI-enabled mindset to scale content creatively.

Job Description

Responsibilities

  • Own the execution of the editorial calendar end-to-end, including partnering with the Director of Integrated Marketing on planning and overseeing prioritization, workflows, and on-time publication across web, thought leadership, and campaigns
  • Lead content atomization and merchandising of pillar assets to extend reach and impact across channels
  • Partner closely with Growth Marketing to ensure content plans align with quarterly paid media campaigns
  • Serve as the lead web copywriter across core website pages, including product pages, campaign pages, and landing pages, while supporting PPC and campaign copy needs with high-quality, conversion-focused writing
  • Write and edit long-form content, including reports, ebooks, guides, and other flagship assets, while ensuring consistency across derivative content
  • Own content management and optimization in partnership with the A/G/SEO team to drive organic performance, discoverability, and long-term content health
  • Apply AI and automation creatively and responsibly to scale content updates, optimization, and reuse
  • Lead editing, QA, and publication standards across all content types, ensuring on-brand, quality execution at scale

Requirements

  • 7-10 years of experience in B2B SaaS content marketing or integrated marketing
  • Deep expertise in web copywriting, including experience writing for conversion and clarity
  • Proven experience owning editorial calendars, workflows, and content operations
  • Strong understanding of content atomization and multi-channel distribution
  • Experience partnering with Product Marketing Management, Creative, Growth, SEO, and Web teams to align content with paid and organic performance goals
  • An AI-enabled mindset, including a vision for how to use AI tools to improve efficiency, quality, and scalability
  • Exceptional writing, editing, prioritization, and project management skills
  • A collaborative, proactive mindset and the ability to thrive in a fast-moving, remote-first environment

    Benefits

    • 📈 401k with company matching
    • 📚 Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
    • 🏝 4 weeks of paid vacation, paid sick days, and paid bereavement
    • ✈ 4 week sabbatical after 5 years of service
    • 🍀 Mental Wellness Program (EAP) to support your well-being and self-care
    • 🍹 Team events, such as happy hours, off-sites, and team building events
    • ❤️ Best-in-class health benefits, company paid for employee and company contribution for family coverage
    Responsive logo

    Responsive

    Responsive is the global leader in Strategic Response Management software, transforming how organizations share and exchange critical information. The AI-powered Responsive Platform is purpose-built to manage responses at scale, empowering companies across the world to accelerate growth, mitigate risk, and improve employee experiences.Nearly 2,000 customers have standardized on Responsive to respond to RFPs, RFIs, DDQs, ESGs, security questionnaires, ad hoc information requests, and more. Responsive is headquartered in Portland, OR, with additional offices in Kansas City, MO, and Coimbatore, India. Learn more at responsive.io.

    Founded in 2016
    Frisco, Texas, USA
    677 employees (49 in marketing)

    Traffic Signals

    Monthly Visitors
    91.1K
    Monthly Google Ads Budget
    $25.6K
    Traffic Source Mix
    Search
    46.2%
    Direct
    43.5%
    Referral
    7%
    Social
    2.6%
    Paid
    0.5%

    Headcount Trend

    Current headcount: ~677

    Marketing Team

    Marketing Team Size
    31 (5% of company)
    Median Career Experience
    21 years
    Median Tenure
    2.7 years
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Total Funding
    $26.5M
    Last Raise
    $25M
    Series A, 7 years ago

    Funding History

    • Jul 2018
      Series A • $25M
    • Oct 2016
      Seed Round • $1.5M