LA28 (Web)

Manager, Integrated Marketing - Narrative

Los Angeles, CA (On-site)

$88K/yr – $115K/yrManager5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the messaging and copy engine for a multi-channel campaign, shaping brand voice across social, web, app and email while ensuring compliance and alignment with strategic initiatives.

  • Copy governance: maintain LA28 brand voice across channels and guardrails with clear briefs and approvals.
  • Content ideation and briefs: generate social-first ideas and concise messaging guides for cross-team execution.
  • Asset orchestration: translate messaging strategies into actionable copy across video scripts, web, email, and app assets.

Job Description

Responsibilities

  • Craft copy in the LA28 brand voice for social, web, app and email, inclusive of video scripts
  • Interpret and implement messaging strategies across multiple channels and asset types
  • Review and copyedit all written content produced by the marketing team
  • Brainstorm original social-first content in alignment with key brand initiatives
  • Develop messaging briefing documents that guide others to be able to create content in support of key programs
  • Organize and track incoming copy requests
  • Work with internal stakeholders to secure copy approval and legal clearance

Requirements

  • Bachelor’s degree or equivalent experience
  • Minimum 5+ years of copywriting experience in-house or at an agency
  • Experience with mastering multiple complex brand voices with nuanced stylization systems
  • Experience in fast-paced environments, juggling multiple projects and priorities at once
  • Familiarity with content, approvals and project management tools (Asana, Smartsheet, etc.)
  • Proficient in the Microsoft Office Suite, inclusive of Word, Excel and Outlook
  • Comfortable working with AI tools, preferably Google Gemini
  • Skilled deck-maker and presenter

Marketing Team

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