Responsibilities

• Campaign Strategy and Planning: Develop, implement, execute, and optimize global integrated marketing campaigns in alignment with corporate strategy, product roadmaps, and revenue targets, leveraging campaign briefs, CRM data, marketing automation platforms, paid media, organic channels, and customer insights to maximize campaign performance and ROAS.
• Campaign Strategy and Planning: Define and manage campaign frameworks, including objectives, target audience segmentation, messaging hierarchy, channel mix, and quantifiable KPIs.
• Campaign Strategy and Planning: Partner with product marketing, market development and scientific affairs to translate complex technical and scientific value propositions into clear, compelling customer-facing campaigns.
• Campaign Strategy and Planning: Ensure campaign strategies are designed to drive awareness, engagement, lead generation, and sales pipeline contribution and revenue. Leverage customer data to deliver the right message/content throughout the customer journey, from awareness to customer loyalty.
• Campaign Strategy and Planning: Facilitate campaign kickoff meetings to align stakeholders on objectives, deliverables, timelines, roles, and success metrics.
• Campaign Strategy and Planning: Develop campaign briefs that clearly define objectives, target audiences, messaging, deliverables, timelines, owners, and success metrics.
• Campaign Strategy and Planning: Synthesize campaign requirements from Product Marketing, Scientific Affairs, Regional Marketing, Sales, and other stakeholders into actionable campaign plans.
• Campaign Strategy and Planning: Identify content and asset needs across the customer journey and coordinate with internal and external partners to ensure campaigns launch with the appropriate supporting materials.
• Global Program Execution: Lead end-to-end management of marketing campaigns, including planning, creative briefing, content creation, digital execution, and performance measurement.
• Global Program Execution: Manage campaign timelines, project plans, and cross-functional deliverables to ensure initiatives are completed on schedule and within scope.