Responsibilities

• Develop and execute multi-channel strategies that synchronize email, ABM, Social (LinkedIn), PPC, SEO and other initiatives to move prospects through top-of-funnel awareness and mid-funnel conversion to achieve integrated campaign architecture
• Define the unique value propositions for Retail, Digital, Convenience, and Casework, ensuring a consistent Harbor "Master Brand" voice while tailoring technical messaging to specific B2B personas. Eg: Websites, Social, Tradeshows, 1 Pagers, Brochures etc., owning segment messaging and positioning
• Build and optimize the lead lifecycle from cold awareness to "Sales Ready," maintaining a rigorous focus on MQL-to-SQL conversion rates and pipeline velocity, managing the demand funnel
• Lead the strategic direction for high-value assets—including Vlogs, case studies, and whitepapers—ensuring content is both a brand-builder and a lead-capture tool, overseeing the entire content ecosystem
• Direct the evolution of all five web properties, focusing on user experience (UX) and conversion rate optimization (CRO) to transform websites into high-performing sales tools, owning the web experience and strategy
• Partner with Sales to identify and penetrate "Must-Win" enterprise accounts using personalized digital and physical marketing plays to provide account-based marketing (ABM)
• Monitor and manage the approved financial spend for initiatives and projects, ensuring intended ROI is met and , providing the yExecutive Creative Director with monthly reports on Customer Acquisition Cost (CAC), Marketing-Sourced Revenue, and channel performance
• Limited travel will be required to Harbor’s Grand Haven headquarters approximately one time per quarter, or as business need demands it requiring a valid drivers license and satisfactory driving record
• Other duties may be assigned at any time

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related field (MBA preferred)
• 8-10+ years of progressive B2B marketing experience required, with 2+ years in a strategic leadership role within manufacturing, technology, or complex services environment strongly preferred
• Demonstrated success in scaling a $50M+ company toward $100M through integrated demand generation strategies
• Deep experience with Marketing Automation (e.g., Zoho, HubSpot, Marketo, or Pardot) and CRM systems (Zoho or Salesforce)
• Experience managing external agencies and freelancers is required, with experience managing marketing operations or creative specialists directly, strongly preferred
• Must be a self-starter, able to independently move projects forward, prioritize tasks, and meet deadlines

Preferred

• MBA preferred

Benefits

• Free primary and preventive healthcare for eligible employees and their dependents, offered onsite and virtually!
• Two affordable healthcare coverage (Medical, Vision, Dental, RX) plan options, one of which has a $0 employee premium contribution for employees and all of their dependents
• Health Savings Account for those enrolled in our HDHP Medical Plan Option, with company funding and matching contribution
• Flexible Spending Account for those enrolled in our Core PPO Medical Plan
• 401k retirement savings plus company match
• Paid Parental Leave
• Paid time off, including up to 12 paid holidays per year depending on your schedule
• Paid Life Insurance, AD&D, and Disability Benefits
• Generous Bereavement Leave
• Employee Assistance Program
• Wellness Initiatives
• Annhiversary Milestone Awards
• Tuition Reimbursement
• Learning & Development Offerings
• Pet Insurance
• Hospital Indemnity and Critical Illness Insurance