Manager, GTM Category Strategy at Staples Inc. | Framingham, MA | $94K/yr – $130K/yr

Staples Inc.

Manager, GTM Category Strategy

Framingham, MA (On-site)

$94K/yr – $130K/yrManager5+ years expFull time

Posted 3 months ago

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Job Summary

Drive category GTM strategy and cross-functional activation for Staples, owning go-to-market planning from category positioning to promotion execution.

Own GTM planning and cross-channel activation for assigned categories.
Must-have: 5–8+ years in go-to-market or category marketing.
Standout: Experience leading omnichannel retail promotions with ROI focus.

Job Description

Responsibilities

Serve as the go-to-market owner for categories, translating merchant assortment strategies and financial objectives into compelling, customer-facing plans.
Define category positioning, customer value propositions, and key storytelling moments in the GTM calendar by prioritizing top category opportunities, and collaborate with Merchandising to select priority products, services, and themes for the year.
Drive GTM activation across all channels by aligning execution with strategy for site, app, marketing, promotions, and stores, and quickly address and resolve deviations from GTM plans as new factors arise.
Lead seasonal planning by highlighting key customer and market moments, setting full-funnel promotional strategies, and aligning merchants, marketing, Merchandising, and Analytics teams to prioritize and execute promotions.
Plan and launch micro-holidays and targeted themes while maintaining consistent offers and messaging across all channels.
Advocate for category and GTM priorities, maximizing the effectiveness and ROI of marketing and promotional investments.

Requirements

Bachelor’s Degree in Marketing, Business, Retail Management, or a related field; or equivalent work experience.
5–8+ years of experience in go-to-market planning, category marketing, retail marketing, or merchandising-adjacent roles.
Experience with omnichannel retail environments, including eCommerce and brick-and-mortar.
Familiarity with retail financials, including sales, margin, inventory, and promotional economics.

Preferred

Prior experience leading complex, cross-functional initiatives in a retail or eCommerce environment.
Ability to forecast impact of promotions and facilitate proper prioritization with Merchant and Analytics teams.

Benefits

Inclusive culture with associate-led Business Resource Groups
The opportunity to join Staples on a journey to become the leading destination for working and learning for small businesses and consumers.
Collaborative environment where your strategic expertise and leadership will drive impactful change.
Professional growth and advancement as you lead omnichannel go-to-market innovation.

Staples Inc.

For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

Founded in 1986

Framingham, Massachusetts, USA

33K employees (2,692 in marketing)

www.staples.com