Manager, Growth Marketing at Veradigm | Raleigh, NC | $85K/yr – $117K/yr

Veradigm

Manager, Growth Marketing

Raleigh, NC (Hybrid)

$85K/yr – $117K/yrManager5+ years expFull time

Posted 2 months ago

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Job Summary

Drive multi-channel growth marketing for healthcare tech, aligning campaigns to pipeline and revenue goals.

Own planning, execution, and optimization of integrated campaigns tied to MQL/SQL and revenue goals.
Must-have: 2–5 years in growth marketing or demand generation in B2B tech or healthcare tech.
Standout: Healthcare IT experience with EHR or revenue cycle solutions.

Job Description

Responsibilities

Develop and execute multi-channel growth marketing programs (email, digital, paid media, events, website, nurture) that generate and accelerate qualified pipeline
Own campaign planning, execution, and optimization tied to MQL, SQL, and revenue goals
Partner with Product, Sales, and Marketing Operations to align messaging and targeting across segments and funnel stages
Analyze funnel performance and campaign effectiveness; translate insights into clear recommendations and iterative improvements.
Collaborate closely with the Marketing Operations team to define lead routing rules, scoring models, and SLA alignment with Sales
Support whitespace and ABM marketing strategies to drive expansion within existing accounts
Manage campaign calendars, budgets, and timelines across multiple stakeholders
Report campaign performance regularly, providing visibility into KPIs, ROI, and optimization plans
Stay current on healthcare provider trends, market dynamics, and competitive shifts to inform campaign strategy

Requirements

Bachelor's Degree or equivalent Business experience
2–5 years of relevant growth marketing or demand generation experience in B2B technology or healthcare technology environments
Healthcare IT experience strongly preferred, especially experience with EHR, practice management, and/or revenue cycle solutions
Knowledge, Skills, and Abilities: Proven ability to plan, launch, and optimize integrated marketing campaigns that drive measurable pipeline and revenue
Knowledge, Skills, and Abilities: Strong analytical mindset with experience using marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Gong, etc.)
Knowledge, Skills, and Abilities: Experience operating in a metrics-driven environment with a clear understanding of MQL/SQL definitions, funnel analytics, and conversion optimization best practices
Knowledge, Skills, and Abilities: Excellent written and verbal communication skills with an ability to tailor messaging to different audiences
Knowledge, Skills, and Abilities: Demonstrated ability to collaborate cross-functionally, manage competing priorities, and work in a fast-paced team environment
Knowledge, Skills, and Abilities: Creative problem solver who is curious, resourceful, and comfortable experimenting with new tactics

Veradigm

3.3 Glassdoor

Veradigm is an integrated data systems and services company that combines data-driven clinical insights with actionable tools to help healthcare stakeholders improve the quality, efficiency, and value of healthcare delivery—these stakeholders include biopharma, health plans, healthcare providers, network partners, and most importantly, the patients they serve.We build solutions that are designed to help healthcare stakeholders to improve patient lives through data driven insights. We are dedicated to simplifying the complicated healthcare system with next-generation technology and solutions, transforming healthcare from the point-of-patient care to everyday life. As a result, Veradigm attracts leaders in healthcare, technology, and innovation, seeking to work with us to deliver insights and solutions to the benefit the healthcare ecosystem with the objective being to improve healthcare quality while lowering the cost of healthcare. Veradigm is an organization comprised of passionate and energetic people whose everyday focus is on helping all healthcare stakeholders drive the best care possible for healthier communities. We believe diversity is the foundation of innovation, and we are dedicated to fostering an inclusive environment that supports the talents of all people.

Founded in 2013

Chicago, Illinois, USA

1.7K employees (47 in marketing)

www.veradigm.com

60% recommend to a friend

45% CEO approval