Responsibilities

• Shape the Journey: Partner with cross-functional teams to create product positioning that supports players throughout their entire lifecycle.
• Drive Innovation: Collaborate with Developers, Product and Commercial leads to launch marketing workstreams for new in-game technologies.
• Lead Creative Execution: Guide the briefing process for new products, ensuring assets across CRM, Social, and In-Game channels resonate with our community.
• Optimize Delivery and Communication: Streamline how we deliver content to players, ensuring every message is timely, relevant, and high-impact.
• Foster Collaboration: Build authentic relationships across the organization to turn ambitious ideas into reality, including Product, Creative, Player Services & Development.

Requirements

• This role requires you to work out of the Novato, CA HQ location onsite 3 days a week.

Preferred

• Industry Insight: You bring a background in video game marketing and a genuine interest in the NBA 2K ecosystem and live-service gaming.
• Basketball Fluency: A deep knowledge of professional and collegiate basketball culture helps you connect authentically with our audience.
• Strategic Storytelling: You enjoy interpreting data and telemetry to build actionable marketing plans that tell a story.
• Adaptability: This environment thrives on contributors who learn quickly, ask thoughtful questions, and navigate changing priorities with ease.
• Technical Curiosity: Experience with lifecycle marketing tools or project management platforms like Monday.com or Miro helps you stay organized.
• Growth Mindset: You are motivated by the chance to refine processes and contribute to a culture of continuous improvement.