Responsibilities

• Lead the strategy, planning, and execution of agent-facing events and multimedia experiences for Sammons Independent Annuity Group (SIAG). This role is responsible for building a scalable experiential marketing function that delivers cohesive, high-impact live and multimedia experiences aligned with Sales leadership priorities.
• Oversee a growing portfolio of live events, webinars, podcasts, and video productions annually, ensuring strategic alignment, operational excellence, and cross-functional collaboration.
• This role combines strategic vision, team leadership, stakeholder relationship management, and hands-on event planning and execution.
• Partner with Sales leadership to align event and multimedia priorities with business goals
• Develop and execute a holistic experiential marketing strategy aligned with SIAG growth objectives
• Lead the strategic planning and execution of live events, webinars, podcasts, videos, and other large-scale agent experiences
• Lead, mentor, and develop a cross-functional team responsible for event management and multimedia production, including hiring, performance management, coaching, and career development.
• Provide strategic direction, prioritize workloads, and ensure high standards of execution
• Manage vendor relationships, contracting processes, and budget oversight in partnership with operational support roles
• Serve as the primary liaison between Marketing, Sales, Creative Services, and external partners for experiential initiatives