Manager, Experiential Beverage Strategy - NYC

New York, USA (On-site)

$110K/yr – $125K/yrManager5+ years expFull time

Posted 3 months ago

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Job Summary

Drive beverage strategy and execution for Suntory Global Spirits’ Crafted Liquid program, with cross-brand collaboration and event leadership.

  • Own beverage strategy and execution for brand activations and NYC HQ events
  • Must-have: 5-8+ years in hospitality, mixology, or beverage strategy
  • Standout: Cross-functional work with marketing and global teams

Job Description

Responsibilities

  • Together with brand teams and Chicago Mixologist, develop, recommend, and execute beverage/serve strategies that support the Crafted Liquid (signature taste) of our brands
  • Leverage MBC (Mindful Beverage Creation) principles to translate the science of flavor into cocktails and serves that amplify and elevate the brand's signature taste
  • Translate liquid truth into recommended cocktails, rituals, and guest experiences
  • Incorporate global beverage trends, techniques, and cultural insights to inform forward-looking, market-relevant drink strategies
  • Partner with brand and marketing teams to ensure consistency across all touchpoints - from experiential through to POS & social media
  • Lead beverage strategy for corporate communication events, brand activations as requested, and Suntory Holdings engagements
  • Support execution of high-profile events both within the NYC HQ (in concert with the NYC bartender) and externally as a subject matter expert
  • Provide on-the-ground support behind the bar at NYC HQ during high-traffic periods, key events, or staffing gaps to ensure seamless execution and hospitality excellence
  • Ensure elevated hospitality standards and seamless guest experience delivery
  • Build and maintain strong relationships with key bartenders and bar partners in NYC, across the U.S., and select global markets as relevant

Requirements

  • 5-8+ years of experience in hospitality, mixology, beverage strategy, or related field
  • Strong understanding of cocktail development, spirits, and bar operations
  • Knowledge of global beverage trends, cocktail culture, and emerging techniques
  • Comfort working hands-on in fast-paced bar environments as needed, particularly during high-volume events or activations
  • Experience supporting brand activations, events, or experiential marketing
  • Demonstrated ability to work cross-functionally with marketing and commercial teams

Preferred

  • WSET certification is preferred
  • Strategic thinking with ability to translate ideas into execution
  • Strong relationship-building and influencing skills
  • Creativity and innovation in beverage development and programming
  • Project management and ability to manage multiple priorities
  • High attention to detail and commitment to quality and hospitality excellence

Benefits

  • Medical and wellness benefits
  • 401K match
  • Profit sharing
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Women of the Vine & Spirits

Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed. We are the springboard for action, the connection to the brave collective. TOGETHER, we are changing the FACE of the alcohol beverage industry!

Founded in 2014
Piermont, New York, USA
19 employees (4 in marketing)

Traffic Signals

Monthly Visitors
8K
Traffic Source Mix
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28.7%
Direct
46.6%
Referral
5.9%
Social
17.1%
Paid
1.5%

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size
3 (16% of company)
Median Career Experience
4 years
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4.9 years
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