Responsibilities

• NASCAR Experience: Lead end-to-end execution of the NASCAR Experience and assist with NASCAR Kids Zone across race weekends
• Oversee all programming, logistics, and operational elements to ensure consistency and quality
• Serve as an on-site leader for Fan Zone activations when required
• Experience Programming & Operations : Develop and manage stage and display programming, including Run of Show creation and execution
• Coordinate all driver appearances, partner integrations, and live programming elements
• Continuously introduce new ideas to enhance fan engagement and experience quality
• Talent & Stakeholder Management : Act as primary liaison for Driver Services, including securing and managing driver appearances
• Manage NASCAR Experience talent, including scheduling, travel, and onsite coordination
• Partner with internal teams and external stakeholders (Licensing, XM Radio, NASCAR Foundation, etc.) to align programming and logistics
• Cross-Functional Coordination : Collaborate with Guest Services, Marketing, Partnerships, and Operations teams to ensure seamless execution

Requirements

• College degree, preferably in related business field, i.e. Marketing, Sports Management
• Minimum 3-5 years sports & event experience required
• Self-starter with the ability to take initiative and drive projects from concept through execution
• Strong strategic, creative, and quick-thinking capabilities in a fast-paced environment
• Excellent project management and organizational skills with high attention to detail
• Proven ability to manage multiple stakeholders and concurrent workstreams effectively
• Experience operating in live event environments with a strong understanding of onsite logistics
• Strong communication and problem-solving skills
• Operational mindset with the ability to think critically and execute under pressure onsite
• Collaborative team player with a positive, solutions-oriented approach

Benefits

• highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally.