Responsibilities

• Put safety first – Always!
• Lead and foster our “people first” culture.
• Email & CRM Strategy and Execution
• Own the email marketing and CRM strategy , including campaign planning, lifecycle journeys, segmentation, testing, and optimization.
• Develop and manage the email marketing calendar , aligning with campaigns, promotions, and product launches.
• Review and QA email content and messaging for clarity, accuracy, and alignment with channel best practices prior to deployment.
• Oversee execution of automated journeys and one-off campaign sends, including product announcements, lifecycle communications, and trade partner messaging.
• Partner with Brand, Creative, and Content teams to ensure email messaging is optimized for the channel while remaining on-brand.
• Ensure strong QA standards across email campaigns, including personalization, dynamic content, rendering, and tracking.
• Support the evolution of CRM strategy, personalization, and marketing automation capabilities.
• Organic Social Strategy and Execution
• Own organic social strategy and execution across priority platforms.
• Develop channel-specific plans that support campaigns, product launches, and evergreen brand storytelling.
• Partner with Brand and Creative teams to ensure social content aligns with Trex’s voice, tone, and visual standards.
• Review social copy and messaging to ensure clarity, brand alignment, and channel appropriateness prior to publishing.
• Manage publishing cadence, community engagement standards, and performance optimization.
• Use organic social to amplify campaigns, content, and key moments across the consumer journey.
• Campaign & Product Launch Support
• Collaborate cross-functionally to support campaigns and product launches through email and organic social.
• Translate high-level campaign and launch direction into channel-appropriate execution plans.

Requirements

• 5+ years of experience in email marketing, CRM, organic social, or owned-channel marketing
• Bachelor’s degree in Marketing or a related field
• Proven experience owning email & social strategy, execution, and performance
• Strong understanding of lifecycle marketing, segmentation, personalization, and analytics
• Experience managing agencies and working cross-functionally in a matrixed organization
• Familiarity with CRM platforms and marketing automation tools (Salesforce and/or SFMC preferred)
• Strong project management and organizational skills
• Data-driven mindset with a focus on optimization and continuous improvement
• Ability to communicate effectively with both technical and non-technical stakeholders

Preferred

• Proven experience owning email & social strategy, execution, and performance
• Strong understanding of lifecycle marketing, segmentation, personalization, and analytics
• Experience managing agencies and working cross-functionally in a matrixed organization
• Familiarity with CRM platforms and marketing automation tools (Salesforce and/or SFMC preferred)
• Strong project management and organizational skills
• Data-driven mindset with a focus on optimization and continuous improvement
• Ability to communicate effectively with both technical and non-technical stakeholders

Benefits

• Time Off: We’ll give you paid holidays and paid vacation.
• Health, Dental, and Vision Insurance : Choose from a variety of options. We’ll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.
• 401(k) With Company Match : Save for your retirement and we’ll match it dollar for dollar.
• Tuition Reimbursement: We’re all about lifting each other to the next level. When you’re ready to get the degree, we’ll pick up part of the tab.
• Training and Education : We offer dozens of options to boost your performance – both online and on-site nearby.
• Stock Purchase Program : Invest in Trex at a discounted price.
• Employee Discount Program: When you make the World’s No. 1 Decking Brand, you’ll probably want to enjoy the finished product yourself. We’ll give you a discount.